Steven Pope

If anybody ends up going to your website from this ad as well.

For those that are interested, this is also where you would make edits to your URL parameters.

So if you are looking to create a very specific campaign around this, this is where you would add those parameters in to be able to track any form of actual event after that.

And then finally, now that we're done, we have our ad set.

We have everything uploaded.

We would go through and click publish.

Now, if you want to, this is also the time and place in which you could go through and you could add another ad set and do multiple iteration of different graphics as well.

Once you've gone through a couple of different things, we'll click publish right now and we'll be able to see something interesting.

It'll come on over here and it's going to say in draft.

in this section.

Now, a couple of different things.

It's publishing this ad for right now, but even more so than actually just publishing the ad, I'm going to turn this off right now.

It'll start processing.

And once it's processing, it starts going into a learning phase.

So for the next couple of days, uh, Facebook and meta are going to start showing that ad to a ton of different people.

It's going to be in a learning phase to basically see how is that ad going to perform with specific types of audiences and specific types of people within that audience group that we had chosen.

After it gets out of the learning phase, that is when you're going to see the most amount of traffic.

That learning phase usually will take

about 24 to 48 hours before you see it just fully published.

Now, after it's in the learning phase, it'll also give you recommendations to make sure your ad is as impactful as possible.