Steven Pope

Sometimes for ads like this, especially Amazon ones, what I'm typically gonna see is that usually we have either too low of a budget to start based on our audience,

audience might be a little too broad you also saw that our campaign score was a little low there because facebook wants us to focus on landing page versus direct link clicks but that is totally okay at the end of the day and you don't have to listen to every single one of the recommendations that they make

Now, after you actually have some form of campaign and you want to see how that actually comes through, the really cool part is that you can start to actually see attribution on the Amazon side.

So if we just look here on this specific campaign that I have pulled up, I'm going to have the data loading here in just one second.

It's going to show essentially all of the different data for one of the campaigns that we've ran in the past.

So as you can see, essentially it will pull up what the actual overall is.

So again, we still have what our link was.

We have our click through, we have everything in here and we can actually even see the incremental sales.

So for this one, as you see, it's one that we ran essentially for just a few days last year.

And it shows essentially when you do lifetime, by the way,

your entire lifetime.

So this is part of the reason when we are running Amazon specific attribution ads, I tend to want to do specific weeks.

I want to be able to look specifically at one week at a time because again, Amazon attribution when it comes to the actual data side is not great, but it is a great way to actually get awareness.

I would encourage every single person to take this guide, go through and essentially start creating your own versions.

Now, if you're somebody who doesn't have, let's say any of the content necessary to start doing some ads, like some UGC content, a couple of different places I would really recommend is one of them being refundal.

Refundal is a great, great tool, great service.

We're not partnered in any way.

It's just something that I love personally.

They have a great way of allowing you to actually work directly with creators on creating UGC content.

Secondarily,