Steven Rinella

Even before some of those words are being used.

So to do that, they, they established a scoring system and the scoring system kind of went on to have, it still serves its purpose, but it went on to have a life of its own.

And so a lot of guys now might look and they might say, Oh, Boone and Crockett.

And in their head, they're not thinking wildlife conservation.

They're thinking it's the people that made the scoring system, right?

Okay.

What, what,

With that context or understanding that history, can you explain, is there a parallel story with IGFA or was it sort of reverse engineered that it was all about the numbers and became about the conservation?

But were you – take that example of Bluefin Tuna.

What was your awareness – like what was the alarm bell for you?

When Bluefin Tuna started to drop off, what year was that when they really started to drop off?

How did you guys become aware of that?

Did your org become aware of that?

Got it.

Got it.

And so then the org went and petitioned or talked with

the group that sort of oversaw and managed that fish and said, we have a problem.

You can still walk into gas stations in Hawaii and get Marlin Pokey.

Oh, okay.

Oh, okay.