Steven Rinella

And then later did, launched a podcast and called it that.

It was the Meat Eater Podcast.

We had a show called Meat Eater.

Did some guide books under that title.

and eventually kind of built up this, you know, built up a brand.

Built up a brand.

It's crazy.

And then what's kind of cool about it is because we were doing a TV show, we would get sponsors.

And so some of our very earliest people that gave us any kind of vote of confidence and backing, like there was an apparel company, First Light, and I knew the guys that started First Light, and they just started it kind of out of their homes in Ketchum, Idaho.

These were like big hunters, ski bums, and they were making merino base layers for hunters.

And so we kind of grew up together.

And then later on,

our company Meat Eater was able to acquire some gear companies.

So we have an apparel company, First Light.

We have an American-made accessory company called FHF Gear.

We have a game call company, Dave Smith, or sorry, we have a game call company called Phelps Game Calls and a decoy company, Dave Smith Decoys.

And those founders are still very much involved with

They're businesses.

So we've become, you know, we've become like media and product.

But the vast bulk of my time exists around the media end of it being podcasts.