Steven Rofrano

Frito-Lay North America, which sells Doritos, Tostitos, Lays, etc. People buy $30 billion worth of that a year. So when we say massive problem, food in general is big.

Frito-Lay North America, which sells Doritos, Tostitos, Lays, etc. People buy $30 billion worth of that a year. So when we say massive problem, food in general is big.

Frito-Lay North America, which sells Doritos, Tostitos, Lays, etc. People buy $30 billion worth of that a year. So when we say massive problem, food in general is big.

If we understand that fixing food is the way to fixing our health, then I think we need to be focusing more on this area.

If we understand that fixing food is the way to fixing our health, then I think we need to be focusing more on this area.

If we understand that fixing food is the way to fixing our health, then I think we need to be focusing more on this area.

Tortilla chips, they're junk food, right? Could have good tortilla chips that you like to eat, but could be made well. We make moss chips, which are tallow fried tortilla chips. So the fact that you have something here that's healthy enough for me, the health freak, and also delicious enough for the people that don't care about health at all. But where is the brand going?

Tortilla chips, they're junk food, right? Could have good tortilla chips that you like to eat, but could be made well. We make moss chips, which are tallow fried tortilla chips. So the fact that you have something here that's healthy enough for me, the health freak, and also delicious enough for the people that don't care about health at all. But where is the brand going?

Tortilla chips, they're junk food, right? Could have good tortilla chips that you like to eat, but could be made well. We make moss chips, which are tallow fried tortilla chips. So the fact that you have something here that's healthy enough for me, the health freak, and also delicious enough for the people that don't care about health at all. But where is the brand going?

People buy $2 billion of Doritos a year. So I'm like, hmm, obviously people want...

People buy $2 billion of Doritos a year. So I'm like, hmm, obviously people want...

People buy $2 billion of Doritos a year. So I'm like, hmm, obviously people want...

I'm the CEO and co-founder of Ancient Crunch. We make Masa chips, which are tallow-fried tortilla chips, and also Vandy crisps, which are tallow-fried potato chips. And I started this with a friend about... Almost three years ago at this point, two and a half years ago, one of my friends was eating a bunch of Tostitos one morning. I think this is after. This is college? This is after college.

I'm the CEO and co-founder of Ancient Crunch. We make Masa chips, which are tallow-fried tortilla chips, and also Vandy crisps, which are tallow-fried potato chips. And I started this with a friend about... Almost three years ago at this point, two and a half years ago, one of my friends was eating a bunch of Tostitos one morning. I think this is after. This is college? This is after college.

I'm the CEO and co-founder of Ancient Crunch. We make Masa chips, which are tallow-fried tortilla chips, and also Vandy crisps, which are tallow-fried potato chips. And I started this with a friend about... Almost three years ago at this point, two and a half years ago, one of my friends was eating a bunch of Tostitos one morning. I think this is after. This is college? This is after college.

This is like a New Year's trip. Actually in Fort Lauderdale. Okay. Not too far from here. Yeah. I was just in Fort Lauderdale this morning. Basically New Year's two years ago plus a month. My friend eating Tostitos and this is after the whole seed oil summer. I like to call it 2021 when seed oils really became mainstream.

This is like a New Year's trip. Actually in Fort Lauderdale. Okay. Not too far from here. Yeah. I was just in Fort Lauderdale this morning. Basically New Year's two years ago plus a month. My friend eating Tostitos and this is after the whole seed oil summer. I like to call it 2021 when seed oils really became mainstream.

This is like a New Year's trip. Actually in Fort Lauderdale. Okay. Not too far from here. Yeah. I was just in Fort Lauderdale this morning. Basically New Year's two years ago plus a month. My friend eating Tostitos and this is after the whole seed oil summer. I like to call it 2021 when seed oils really became mainstream.

Right, right, right.

Right, right, right.