Steven Rofrano

I can't be turkey frying on my backyard and sell that on the internet, right? So we hired a food startup consultant. These are characters that basically come in and say, you don't know anything about, you know, the food industry, but you have grandma's recipe or your recipe. How do we turn into a business?

I can't be turkey frying on my backyard and sell that on the internet, right? So we hired a food startup consultant. These are characters that basically come in and say, you don't know anything about, you know, the food industry, but you have grandma's recipe or your recipe. How do we turn into a business?

I can't be turkey frying on my backyard and sell that on the internet, right? So we hired a food startup consultant. These are characters that basically come in and say, you don't know anything about, you know, the food industry, but you have grandma's recipe or your recipe. How do we turn into a business?

The first thing he told us after thinking about it for two weeks, he comes back and says, yeah, this isn't going to happen. You can't make this. I'm like, well, what do you mean? Why not? And he said, there are no factories that exist that will make your products in grass fed beef tallow for you. And I'm like, okay, interesting. So what are we going to have to do?

The first thing he told us after thinking about it for two weeks, he comes back and says, yeah, this isn't going to happen. You can't make this. I'm like, well, what do you mean? Why not? And he said, there are no factories that exist that will make your products in grass fed beef tallow for you. And I'm like, okay, interesting. So what are we going to have to do?

The first thing he told us after thinking about it for two weeks, he comes back and says, yeah, this isn't going to happen. You can't make this. I'm like, well, what do you mean? Why not? And he said, there are no factories that exist that will make your products in grass fed beef tallow for you. And I'm like, okay, interesting. So what are we going to have to do?

And he said, well, you could use coconut oil or avocado oil if you want to avoid seed oils. But that's pretty much it. If you want to get a factory to make it for you, you have to do one of those two things. And I said no to that pretty quickly because – I don't think coconut, well, first of all, I don't like the fact that you have to import coconut oil from across the Pacific Ocean.

And he said, well, you could use coconut oil or avocado oil if you want to avoid seed oils. But that's pretty much it. If you want to get a factory to make it for you, you have to do one of those two things. And I said no to that pretty quickly because – I don't think coconut, well, first of all, I don't like the fact that you have to import coconut oil from across the Pacific Ocean.

And he said, well, you could use coconut oil or avocado oil if you want to avoid seed oils. But that's pretty much it. If you want to get a factory to make it for you, you have to do one of those two things. And I said no to that pretty quickly because – I don't think coconut, well, first of all, I don't like the fact that you have to import coconut oil from across the Pacific Ocean.

It's just like a wasteful thing. It's like costly, burns a lot of energy. You have to deforest rainforest. It's just, it doesn't seem right to me to like sell a product in the US that's heavily dependent upon some ingredient from very far away. Possible, but not ideal to me. Avocado oil also is fraught with issues, that whole industry.

It's just like a wasteful thing. It's like costly, burns a lot of energy. You have to deforest rainforest. It's just, it doesn't seem right to me to like sell a product in the US that's heavily dependent upon some ingredient from very far away. Possible, but not ideal to me. Avocado oil also is fraught with issues, that whole industry.

It's just like a wasteful thing. It's like costly, burns a lot of energy. You have to deforest rainforest. It's just, it doesn't seem right to me to like sell a product in the US that's heavily dependent upon some ingredient from very far away. Possible, but not ideal to me. Avocado oil also is fraught with issues, that whole industry.

85% or 86% of avocado oil in the market was tested to either be fake or rancid by some people in UC, I think... EWG, I think. UCSD? Environmental Working Group? I know this is a university of California. Okay.

85% or 86% of avocado oil in the market was tested to either be fake or rancid by some people in UC, I think... EWG, I think. UCSD? Environmental Working Group? I know this is a university of California. Okay.

85% or 86% of avocado oil in the market was tested to either be fake or rancid by some people in UC, I think... EWG, I think. UCSD? Environmental Working Group? I know this is a university of California. Okay.

Yeah. Um, anyway, avocado oil is the whole issue. And then drug cartels own avocado farms in Mexico. So whatever I was like, I maintain that tallow is the best frying fat, not only because it's high in saturated fat, it's not seed oils. It's also nutrient dense on like plant fats. So it does have vitamins. It has fats, a lot of vitamins in tallow. And the last thing is it doesn't make stuff greasy.

Yeah. Um, anyway, avocado oil is the whole issue. And then drug cartels own avocado farms in Mexico. So whatever I was like, I maintain that tallow is the best frying fat, not only because it's high in saturated fat, it's not seed oils. It's also nutrient dense on like plant fats. So it does have vitamins. It has fats, a lot of vitamins in tallow. And the last thing is it doesn't make stuff greasy.

Yeah. Um, anyway, avocado oil is the whole issue. And then drug cartels own avocado farms in Mexico. So whatever I was like, I maintain that tallow is the best frying fat, not only because it's high in saturated fat, it's not seed oils. It's also nutrient dense on like plant fats. So it does have vitamins. It has fats, a lot of vitamins in tallow. And the last thing is it doesn't make stuff greasy.

I've, I've fried some coconut before it comes out greasy, shiny, you know, it gets on your fingers. Like, I don't know. I don't like that. So tallow is the ideal frying fat. We couldn't get someone to make it for us. Then we were like, okay, crap. So we're going to have to go make it ourselves. That was the next fundamental realization. And so we thought about like, how are we going to do this?

I've, I've fried some coconut before it comes out greasy, shiny, you know, it gets on your fingers. Like, I don't know. I don't like that. So tallow is the ideal frying fat. We couldn't get someone to make it for us. Then we were like, okay, crap. So we're going to have to go make it ourselves. That was the next fundamental realization. And so we thought about like, how are we going to do this?