Steven Rofrano

you know, on the grocery store shelf, you know, very likely it's basically... Corn and soy are basically in everything, even things that aren't food, right? There's corn in your gasoline. I don't know how many people know that. A lot of plastic, especially the non-degradable plastics made of corn. Soy protein is pretty much everywhere. Cliff bars, even. People, like...

you know, on the grocery store shelf, you know, very likely it's basically... Corn and soy are basically in everything, even things that aren't food, right? There's corn in your gasoline. I don't know how many people know that. A lot of plastic, especially the non-degradable plastics made of corn. Soy protein is pretty much everywhere. Cliff bars, even. People, like...

Normal people think that's like a healthy protein thing. Cliff bars, it's like soy protein. Yeah, yeah, yeah. No, it's- It's everywhere.

Normal people think that's like a healthy protein thing. Cliff bars, it's like soy protein. Yeah, yeah, yeah. No, it's- It's everywhere.

Normal people think that's like a healthy protein thing. Cliff bars, it's like soy protein. Yeah, yeah, yeah. No, it's- It's everywhere.

Absolutely. I have zero experience.

Absolutely. I have zero experience.

Absolutely. I have zero experience.

Just a point about the massive problem, just for some context. Frito-Lay North America, which sells Doritos, Tostitos, Lays, etc. People buy in North America, people buy $30 billion worth of that a year. Wow. Yeah. So when we say massive problem, this particular, like food in general is big. Snack foods is huge. Food is even bigger.

Just a point about the massive problem, just for some context. Frito-Lay North America, which sells Doritos, Tostitos, Lays, etc. People buy in North America, people buy $30 billion worth of that a year. Wow. Yeah. So when we say massive problem, this particular, like food in general is big. Snack foods is huge. Food is even bigger.

Just a point about the massive problem, just for some context. Frito-Lay North America, which sells Doritos, Tostitos, Lays, etc. People buy in North America, people buy $30 billion worth of that a year. Wow. Yeah. So when we say massive problem, this particular, like food in general is big. Snack foods is huge. Food is even bigger.

But like just this one tiny little industry, tortilla and potato chips, basically. Wow. And that's just Frito-Lay.

But like just this one tiny little industry, tortilla and potato chips, basically. Wow. And that's just Frito-Lay.

But like just this one tiny little industry, tortilla and potato chips, basically. Wow. And that's just Frito-Lay.

Right, exactly.

Right, exactly.

Right, exactly.

And that's one of the things we had to navigate. So to your question before about how we turned turkey fryer chips, so the first thing we realized was that it tastes good and it's healthy, so it satisfies these – to competing, often competing interests in a way that's helpful to everyone. The second thing we did was like, okay, how are we going to go make it, right?

And that's one of the things we had to navigate. So to your question before about how we turned turkey fryer chips, so the first thing we realized was that it tastes good and it's healthy, so it satisfies these – to competing, often competing interests in a way that's helpful to everyone. The second thing we did was like, okay, how are we going to go make it, right?

And that's one of the things we had to navigate. So to your question before about how we turned turkey fryer chips, so the first thing we realized was that it tastes good and it's healthy, so it satisfies these – to competing, often competing interests in a way that's helpful to everyone. The second thing we did was like, okay, how are we going to go make it, right?