Steven Rofrano

That's about one factory for every two states. They have a giant factory with robotic equipment and giant fryers and assembly lines and all that stuff. 30 factories. They have 200, 250 distribution centers. Wow.

That's about one factory for every two states. They have a giant factory with robotic equipment and giant fryers and assembly lines and all that stuff. 30 factories. They have 200, 250 distribution centers. Wow.

Around the countries that's like five on average per state for facilities They have I don't know tens of thousands of employees all all this stuff They also have negotiated special deals with grocery stores that allow their products to appear on shelves that with a lower markup than other people's products and

Around the countries that's like five on average per state for facilities They have I don't know tens of thousands of employees all all this stuff They also have negotiated special deals with grocery stores that allow their products to appear on shelves that with a lower markup than other people's products and

Around the countries that's like five on average per state for facilities They have I don't know tens of thousands of employees all all this stuff They also have negotiated special deals with grocery stores that allow their products to appear on shelves that with a lower markup than other people's products and

So like, for example, if I'm on the shelf at Publix or a similar, I'm not naming Publix specifically, but that kind of store, if I'm on a shelf, Publix might take 35 to 45% of the sticker price for their margin. For Frito-Lay, they might take 25%. Because Frito-Lay has this massive volume, they negotiate this better deal, yada, yada, yada.

So like, for example, if I'm on the shelf at Publix or a similar, I'm not naming Publix specifically, but that kind of store, if I'm on a shelf, Publix might take 35 to 45% of the sticker price for their margin. For Frito-Lay, they might take 25%. Because Frito-Lay has this massive volume, they negotiate this better deal, yada, yada, yada.

So like, for example, if I'm on the shelf at Publix or a similar, I'm not naming Publix specifically, but that kind of store, if I'm on a shelf, Publix might take 35 to 45% of the sticker price for their margin. For Frito-Lay, they might take 25%. Because Frito-Lay has this massive volume, they negotiate this better deal, yada, yada, yada.

So, so many structural reasons why, oh, and the last thing, and Frito-Lay's bottom barrel ingredients are not only cheap inherently, they're even cheaper because the government subsidized them. Right, yeah. A.K.A. your tax dollars. Yeah, yeah. A.K.A. the listeners' tax dollars subsidized this. Right. So there's a lot of reasons why it's cheap.

So, so many structural reasons why, oh, and the last thing, and Frito-Lay's bottom barrel ingredients are not only cheap inherently, they're even cheaper because the government subsidized them. Right, yeah. A.K.A. your tax dollars. Yeah, yeah. A.K.A. the listeners' tax dollars subsidized this. Right. So there's a lot of reasons why it's cheap.

So, so many structural reasons why, oh, and the last thing, and Frito-Lay's bottom barrel ingredients are not only cheap inherently, they're even cheaper because the government subsidized them. Right, yeah. A.K.A. your tax dollars. Yeah, yeah. A.K.A. the listeners' tax dollars subsidized this. Right. So there's a lot of reasons why it's cheap.

And so thinking about this, it's like, obviously, we're going to have to make this more expensive in order to survive, in particular, to survive without accepting a ton of outside investor money, which we didn't really want to do because we intend to control and own the business for a long time.

And so thinking about this, it's like, obviously, we're going to have to make this more expensive in order to survive, in particular, to survive without accepting a ton of outside investor money, which we didn't really want to do because we intend to control and own the business for a long time.

And so thinking about this, it's like, obviously, we're going to have to make this more expensive in order to survive, in particular, to survive without accepting a ton of outside investor money, which we didn't really want to do because we intend to control and own the business for a long time.

So we realized that the products are going to have to be expensive, which I think all things considered, for me personally, if I'm not eating monster chips, I'm just not going to eat them. They're more filling. I would probably, people- They are actually more filling.

So we realized that the products are going to have to be expensive, which I think all things considered, for me personally, if I'm not eating monster chips, I'm just not going to eat them. They're more filling. I would probably, people- They are actually more filling.

So we realized that the products are going to have to be expensive, which I think all things considered, for me personally, if I'm not eating monster chips, I'm just not going to eat them. They're more filling. I would probably, people- They are actually more filling.

There's an interesting layer on this, in addition to the vitamin content, because vitamin A, we talked about the nutrient density, but the saturated fat versus seed oil thing is interesting. There's a guy, Dr. Michael Eads, I don't know if you're familiar with him, he talks about, there's a very, very cool study where they took a bunch of kids And they said, hey, like it was lunchtime, whatever.

There's an interesting layer on this, in addition to the vitamin content, because vitamin A, we talked about the nutrient density, but the saturated fat versus seed oil thing is interesting. There's a guy, Dr. Michael Eads, I don't know if you're familiar with him, he talks about, there's a very, very cool study where they took a bunch of kids And they said, hey, like it was lunchtime, whatever.

There's an interesting layer on this, in addition to the vitamin content, because vitamin A, we talked about the nutrient density, but the saturated fat versus seed oil thing is interesting. There's a guy, Dr. Michael Eads, I don't know if you're familiar with him, he talks about, there's a very, very cool study where they took a bunch of kids And they said, hey, like it was lunchtime, whatever.