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Steven Rofrano

๐Ÿ‘ค Speaker
492 total appearances

Appearances Over Time

Podcast Appearances

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

I think it was a school lunch related study. They said, hey, we're going to feed you. Kids are going to split them into groups and feed you as many calories of a particular meal that you want until you stop eating. And, you know, eat as much as you want. We're going to measure how much you ate. And when you're done, we're going to we're going to figure out the calories you consumed.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

I think it was a school lunch related study. They said, hey, we're going to feed you. Kids are going to split them into groups and feed you as many calories of a particular meal that you want until you stop eating. And, you know, eat as much as you want. We're going to measure how much you ate. And when you're done, we're going to we're going to figure out the calories you consumed.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

I think it was a school lunch related study. They said, hey, we're going to feed you. Kids are going to split them into groups and feed you as many calories of a particular meal that you want until you stop eating. And, you know, eat as much as you want. We're going to measure how much you ate. And when you're done, we're going to we're going to figure out the calories you consumed.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

There were a few different groups. They were all variations of a carbohydrate plus a fat. Seed oil versus saturated fat. And I think most of the carbs are potato. So basically we had a baked potato with butter versus like seed oil fried French fries, this kind of combination. And the seed oil plus carb group ate on average 250 to 300 more calories in their meal. Wow. In a meal? In a meal.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

There were a few different groups. They were all variations of a carbohydrate plus a fat. Seed oil versus saturated fat. And I think most of the carbs are potato. So basically we had a baked potato with butter versus like seed oil fried French fries, this kind of combination. And the seed oil plus carb group ate on average 250 to 300 more calories in their meal. Wow. In a meal? In a meal.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

There were a few different groups. They were all variations of a carbohydrate plus a fat. Seed oil versus saturated fat. And I think most of the carbs are potato. So basically we had a baked potato with butter versus like seed oil fried French fries, this kind of combination. And the seed oil plus carb group ate on average 250 to 300 more calories in their meal. Wow. In a meal? In a meal.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

In a single meal? Wow. And their kids and their children in one meal. Wow. Eating several hundred more calories until they were full. And like you said before, who knows? I'm sure they're getting more hungry faster than the kids that ate the saturated fat. And so there's an added layer. And Michael Eads talks about the whole metabolic reason for this. There's FADH and NADH ratios involved.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

In a single meal? Wow. And their kids and their children in one meal. Wow. Eating several hundred more calories until they were full. And like you said before, who knows? I'm sure they're getting more hungry faster than the kids that ate the saturated fat. And so there's an added layer. And Michael Eads talks about the whole metabolic reason for this. There's FADH and NADH ratios involved.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

In a single meal? Wow. And their kids and their children in one meal. Wow. Eating several hundred more calories until they were full. And like you said before, who knows? I'm sure they're getting more hungry faster than the kids that ate the saturated fat. And so there's an added layer. And Michael Eads talks about the whole metabolic reason for this. There's FADH and NADH ratios involved.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

It's all very complex. I think you'd really like it. I'll send this to you afterward.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

It's all very complex. I think you'd really like it. I'll send this to you afterward.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

It's all very complex. I think you'd really like it. I'll send this to you afterward.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

I would really love it. Yeah, it's a very interesting framework of our cells telling us when to stop eating based on caloric density. Yeah, satiation, nutrient density, caloric density. Totally agree. That's it. You will eat more calories when you're eating seed oils. And obviously people count calories. I'm not a big calorie counting fan myself. But I think it's somewhat helpful for some people.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

I would really love it. Yeah, it's a very interesting framework of our cells telling us when to stop eating based on caloric density. Yeah, satiation, nutrient density, caloric density. Totally agree. That's it. You will eat more calories when you're eating seed oils. And obviously people count calories. I'm not a big calorie counting fan myself. But I think it's somewhat helpful for some people.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

I would really love it. Yeah, it's a very interesting framework of our cells telling us when to stop eating based on caloric density. Yeah, satiation, nutrient density, caloric density. Totally agree. That's it. You will eat more calories when you're eating seed oils. And obviously people count calories. I'm not a big calorie counting fan myself. But I think it's somewhat helpful for some people.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

But yeah, people eat more calories when they're eating seed oils as their fat instead of tallow. So there's, yeah. And then the other thing about cost, which I think is very interesting, is something about expectations, right? So in the 1950s, 30% of our household budget went to food. Yeah, that's... Yeah, like a third of people's income. That's a sizable amount of money.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

But yeah, people eat more calories when they're eating seed oils as their fat instead of tallow. So there's, yeah. And then the other thing about cost, which I think is very interesting, is something about expectations, right? So in the 1950s, 30% of our household budget went to food. Yeah, that's... Yeah, like a third of people's income. That's a sizable amount of money.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

But yeah, people eat more calories when they're eating seed oils as their fat instead of tallow. So there's, yeah. And then the other thing about cost, which I think is very interesting, is something about expectations, right? So in the 1950s, 30% of our household budget went to food. Yeah, that's... Yeah, like a third of people's income. That's a sizable amount of money.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Sizable amount of money, right? Nowadays, it's 11%. Wow, so it's a third. A third of what it was in the 50s. And 100 years before that, it was like your entire life was a farmer because 97% of people are farmers. So you worked to eat. Yeah, you worked to eat. So it was like 100% of your income, basically, or your time or whatever, equivalent.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Sizable amount of money, right? Nowadays, it's 11%. Wow, so it's a third. A third of what it was in the 50s. And 100 years before that, it was like your entire life was a farmer because 97% of people are farmers. So you worked to eat. Yeah, you worked to eat. So it was like 100% of your income, basically, or your time or whatever, equivalent.