Steven Rofrano

Sizable amount of money, right? Nowadays, it's 11%. Wow, so it's a third. A third of what it was in the 50s. And 100 years before that, it was like your entire life was a farmer because 97% of people are farmers. So you worked to eat. Yeah, you worked to eat. So it was like 100% of your income, basically, or your time or whatever, equivalent.

So over the past 200 years, we've progressively gone from our entire lives were dedicated to food to now 10% of our income is due to food and we complain about it. Obviously, financial circumstances are what they are. However, people's diets, like the quality of the food that your dollar purchases has suffered because of this.

So over the past 200 years, we've progressively gone from our entire lives were dedicated to food to now 10% of our income is due to food and we complain about it. Obviously, financial circumstances are what they are. However, people's diets, like the quality of the food that your dollar purchases has suffered because of this.

So over the past 200 years, we've progressively gone from our entire lives were dedicated to food to now 10% of our income is due to food and we complain about it. Obviously, financial circumstances are what they are. However, people's diets, like the quality of the food that your dollar purchases has suffered because of this.

And so if we're thinking, if you're of the mindset, we're like, okay, food actually affects health. If you understand, oh, I'm going to be, I'm going to save money on food now and I'm going to be sick later and that's going to cost even more money. In addition to the suffering, like what about suffering?

And so if we're thinking, if you're of the mindset, we're like, okay, food actually affects health. If you understand, oh, I'm going to be, I'm going to save money on food now and I'm going to be sick later and that's going to cost even more money. In addition to the suffering, like what about suffering?

And so if we're thinking, if you're of the mindset, we're like, okay, food actually affects health. If you understand, oh, I'm going to be, I'm going to save money on food now and I'm going to be sick later and that's going to cost even more money. In addition to the suffering, like what about suffering?

Like money is one thing, but like being physically healthy and vibrant is worth more than money in my opinion. Um, so if you add up all these factors, we, we actually are spending, I think way too little money on food collectively.

Like money is one thing, but like being physically healthy and vibrant is worth more than money in my opinion. Um, so if you add up all these factors, we, we actually are spending, I think way too little money on food collectively.

Like money is one thing, but like being physically healthy and vibrant is worth more than money in my opinion. Um, so if you add up all these factors, we, we actually are spending, I think way too little money on food collectively.

Um, And I'm not just saying that because I sell expensive snacks. Don't even buy my snacks. Go to the farmer's market and buy grass-fed beef instead of going to Costco and getting whatever the heck they're importing from God knows where.

Um, And I'm not just saying that because I sell expensive snacks. Don't even buy my snacks. Go to the farmer's market and buy grass-fed beef instead of going to Costco and getting whatever the heck they're importing from God knows where.

Um, And I'm not just saying that because I sell expensive snacks. Don't even buy my snacks. Go to the farmer's market and buy grass-fed beef instead of going to Costco and getting whatever the heck they're importing from God knows where.

If you're an average American and you spend 11% of your budget on food, if you were to increase your food budget by 50%, that would only have a hit to your overall budget of 5%. Oh, yeah. Right, because 11% turns into 15. Yeah. But that's 50% growth. It's like a relative risk. Yeah.

If you're an average American and you spend 11% of your budget on food, if you were to increase your food budget by 50%, that would only have a hit to your overall budget of 5%. Oh, yeah. Right, because 11% turns into 15. Yeah. But that's 50% growth. It's like a relative risk. Yeah.

If you're an average American and you spend 11% of your budget on food, if you were to increase your food budget by 50%, that would only have a hit to your overall budget of 5%. Oh, yeah. Right, because 11% turns into 15. Yeah. But that's 50% growth. It's like a relative risk. Yeah.

So it's like if we understand that food is the – fixing food is the way to fixing our health, then I think that's certainly like we need to be focusing more on this area.

So it's like if we understand that food is the – fixing food is the way to fixing our health, then I think that's certainly like we need to be focusing more on this area.

So it's like if we understand that food is the – fixing food is the way to fixing our health, then I think that's certainly like we need to be focusing more on this area.

Going back to that Frito-Lay discussion, so one of their factories is like a massive automated machine. In contrast, because we didn't have a factory, we couldn't, going back to that story, we couldn't find a factory. We had to do it ourselves. These factories that make everyone's, these are factories that make everyone's food for them. And so they have, I don't know, they're 400,000 square feet.