Steven Rofrano

Citric acid, as I'm sure we know, comes from like these giant bioreactor farms in China. It's like black mold basically produces citric acid. So citric acid was there for the sourness and the lime oil was there for that like fragrance of lime, but there was no lime in any of these chips. And I was just like sitting there like thinking like the healthy chips and the junk chips

Citric acid, as I'm sure we know, comes from like these giant bioreactor farms in China. It's like black mold basically produces citric acid. So citric acid was there for the sourness and the lime oil was there for that like fragrance of lime, but there was no lime in any of these chips. And I was just like sitting there like thinking like the healthy chips and the junk chips

all of the lime flavors, there's no limes. Where are the fricking limes? And we actually ran a few ads after like a while back just where the headline was, where is the lime? And we showed like our ingredient label and other ones. And so in order to make this work, I had to, I was like, okay, we have to go get some limes.

all of the lime flavors, there's no limes. Where are the fricking limes? And we actually ran a few ads after like a while back just where the headline was, where is the lime? And we showed like our ingredient label and other ones. And so in order to make this work, I had to, I was like, okay, we have to go get some limes.

all of the lime flavors, there's no limes. Where are the fricking limes? And we actually ran a few ads after like a while back just where the headline was, where is the lime? And we showed like our ingredient label and other ones. And so in order to make this work, I had to, I was like, okay, we have to go get some limes.

We got some limes, sliced them up with a deli slicer by hand after washing them, organic limes, of course. And then we stuck them in a dehydrator, like in rows of like little lime discs. Like you see in like a, sometimes you go to a bar, you'll see these dehydrated lime discs and we ground them up into a powder. And that was, that was our lime chip for like six months. Wow.

We got some limes, sliced them up with a deli slicer by hand after washing them, organic limes, of course. And then we stuck them in a dehydrator, like in rows of like little lime discs. Like you see in like a, sometimes you go to a bar, you'll see these dehydrated lime discs and we ground them up into a powder. And that was, that was our lime chip for like six months. Wow.

We got some limes, sliced them up with a deli slicer by hand after washing them, organic limes, of course. And then we stuck them in a dehydrator, like in rows of like little lime discs. Like you see in like a, sometimes you go to a bar, you'll see these dehydrated lime discs and we ground them up into a powder. And that was, that was our lime chip for like six months. Wow.

Was some guy's full-time job slicing and dehydrating and grinding limes. Yeah.

Was some guy's full-time job slicing and dehydrating and grinding limes. Yeah.

Was some guy's full-time job slicing and dehydrating and grinding limes. Yeah.

And then ultimately we, um, we, we found a guy who has a dehydrated, uh, freeze drying factory. And I learned about freeze drying. it's better than dehydrating because it preserves the vitamin content. It doesn't, like, lead to oxidation. Because dehydrating, it's not high temperature, but it's high enough that it causes oxidation.

And then ultimately we, um, we, we found a guy who has a dehydrated, uh, freeze drying factory. And I learned about freeze drying. it's better than dehydrating because it preserves the vitamin content. It doesn't, like, lead to oxidation. Because dehydrating, it's not high temperature, but it's high enough that it causes oxidation.

And then ultimately we, um, we, we found a guy who has a dehydrated, uh, freeze drying factory. And I learned about freeze drying. it's better than dehydrating because it preserves the vitamin content. It doesn't, like, lead to oxidation. Because dehydrating, it's not high temperature, but it's high enough that it causes oxidation.

So, like, the dehydrated limes, the slices would be a little brown. But then when we freeze-dried them, they remained, like, pale green. And so vitamin C content is preserved and all that stuff. So then we started freeze-drying. And then we kind of outsourced that. But still, the lime powder today remains our single most expensive spice ingredient. Really? Yeah, it's, like, $40 a pound.

So, like, the dehydrated limes, the slices would be a little brown. But then when we freeze-dried them, they remained, like, pale green. And so vitamin C content is preserved and all that stuff. So then we started freeze-drying. And then we kind of outsourced that. But still, the lime powder today remains our single most expensive spice ingredient. Really? Yeah, it's, like, $40 a pound.

So, like, the dehydrated limes, the slices would be a little brown. But then when we freeze-dried them, they remained, like, pale green. And so vitamin C content is preserved and all that stuff. So then we started freeze-drying. And then we kind of outsourced that. But still, the lime powder today remains our single most expensive spice ingredient. Really? Yeah, it's, like, $40 a pound.

Because you're buying actual... Yeah, because we're buying pounds of organic limes and then grinding them up into a slurry and freeze-drying, and freeze-drying itself is expensive. Right. So, yeah, our lime powder is $40 a pound, which, like, that's just a lot of money for spices.

Because you're buying actual... Yeah, because we're buying pounds of organic limes and then grinding them up into a slurry and freeze-drying, and freeze-drying itself is expensive. Right. So, yeah, our lime powder is $40 a pound, which, like, that's just a lot of money for spices.

Because you're buying actual... Yeah, because we're buying pounds of organic limes and then grinding them up into a slurry and freeze-drying, and freeze-drying itself is expensive. Right. So, yeah, our lime powder is $40 a pound, which, like, that's just a lot of money for spices.