Steven Rofrano

It's not like Frito-Lay's where everything is the same shape and color and texture and size and consistency. It's like, that's not how food works.

It's not like Frito-Lay's where everything is the same shape and color and texture and size and consistency. It's like, that's not how food works.

Ancient Crunch.

Ancient Crunch.

Ancient Crunch.

And it's not like any compromises, like it's actually good.

And it's not like any compromises, like it's actually good.

And it's not like any compromises, like it's actually good.

Yeah. So, so we started out with masa that, or that was, and back when we started, I was like, this is literally, we're only doing original one flavor. I, I didn't even have ambition for other flavors. I'm like, what, what other flavors do you need?

Yeah. So, so we started out with masa that, or that was, and back when we started, I was like, this is literally, we're only doing original one flavor. I, I didn't even have ambition for other flavors. I'm like, what, what other flavors do you need?

Yeah. So, so we started out with masa that, or that was, and back when we started, I was like, this is literally, we're only doing original one flavor. I, I didn't even have ambition for other flavors. I'm like, what, what other flavors do you need?

But then I'm like, Oh wait, that's it. People buy like a billion dollars of Doritos or God knows what, $2 billion of Doritos a year. So I'm like, Hmm. Obviously, people want the spices. And the fun thing about the spices is that there are no artificial flavors in the sense that, like, there are artificial substances that create flavors. But the flavors are all real.

But then I'm like, Oh wait, that's it. People buy like a billion dollars of Doritos or God knows what, $2 billion of Doritos a year. So I'm like, Hmm. Obviously, people want the spices. And the fun thing about the spices is that there are no artificial flavors in the sense that, like, there are artificial substances that create flavors. But the flavors are all real.

But then I'm like, Oh wait, that's it. People buy like a billion dollars of Doritos or God knows what, $2 billion of Doritos a year. So I'm like, Hmm. Obviously, people want the spices. And the fun thing about the spices is that there are no artificial flavors in the sense that, like, there are artificial substances that create flavors. But the flavors are all real.

There's vanillin, which creates a vanilla flavor. There's lime oil and citric acid, which creates a lime flavor. But none of the flavors, it's like, is there a fake color? All the colors exist. Like, they're just real colors. Yeah, yeah. So the fun thing about spices is that any flavor that exists in the junk food world we can just make with real stuff. In most cases, it'll taste even better.

There's vanillin, which creates a vanilla flavor. There's lime oil and citric acid, which creates a lime flavor. But none of the flavors, it's like, is there a fake color? All the colors exist. Like, they're just real colors. Yeah, yeah. So the fun thing about spices is that any flavor that exists in the junk food world we can just make with real stuff. In most cases, it'll taste even better.

There's vanillin, which creates a vanilla flavor. There's lime oil and citric acid, which creates a lime flavor. But none of the flavors, it's like, is there a fake color? All the colors exist. Like, they're just real colors. Yeah, yeah. So the fun thing about spices is that any flavor that exists in the junk food world we can just make with real stuff. In most cases, it'll taste even better.

Because we're not using, the reason why they do their fake stuff is not because they want a fake flavor, they just want to save money. And so if we're not beholden to this idea of like, we have to get the cheapest thing possible in every single way, because we don't, we want the realest thing possible, not the cheapest thing, we can make better flavors, right?

Because we're not using, the reason why they do their fake stuff is not because they want a fake flavor, they just want to save money. And so if we're not beholden to this idea of like, we have to get the cheapest thing possible in every single way, because we don't, we want the realest thing possible, not the cheapest thing, we can make better flavors, right?

Because we're not using, the reason why they do their fake stuff is not because they want a fake flavor, they just want to save money. And so if we're not beholden to this idea of like, we have to get the cheapest thing possible in every single way, because we don't, we want the realest thing possible, not the cheapest thing, we can make better flavors, right?