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Steven Rofrano

๐Ÿ‘ค Speaker
492 total appearances

Appearances Over Time

Podcast Appearances

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Like the cheese that is going to go into the one day Masa Nacho cheese flavor is going to be better cheese than the cheese that goes into Doritos. And it's still going to taste like cheese. It'll just taste better. So we realized we could do the flavors.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Like the cheese that is going to go into the one day Masa Nacho cheese flavor is going to be better cheese than the cheese that goes into Doritos. And it's still going to taste like cheese. It'll just taste better. So we realized we could do the flavors.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Like the cheese that is going to go into the one day Masa Nacho cheese flavor is going to be better cheese than the cheese that goes into Doritos. And it's still going to taste like cheese. It'll just taste better. So we realized we could do the flavors.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

So then we got to thinking with this whole, the whole long-term idea here is that there's a certain, like American snacking is like a big part of American culture. You go to the center of the grocery store. There's like four aisles dedicated to these things. It comes in bags and boxes that people snack on. And it makes up a lot of our calories, for better or for worse.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

So then we got to thinking with this whole, the whole long-term idea here is that there's a certain, like American snacking is like a big part of American culture. You go to the center of the grocery store. There's like four aisles dedicated to these things. It comes in bags and boxes that people snack on. And it makes up a lot of our calories, for better or for worse.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

So then we got to thinking with this whole, the whole long-term idea here is that there's a certain, like American snacking is like a big part of American culture. You go to the center of the grocery store. There's like four aisles dedicated to these things. It comes in bags and boxes that people snack on. And it makes up a lot of our calories, for better or for worse.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

And so our goal is to- For worse. Yeah. I mean, not necessarily- Not with you guys. The snacking is also an activity. I mean, I actually don't really snack on these things. I eat them as part of my meals. It sounds like you do too. We had lunch earlier today. Yeah. But regardless, Americans buy this stuff. They want this stuff. And so my job is to go in and say, all right, that's next.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

And so our goal is to- For worse. Yeah. I mean, not necessarily- Not with you guys. The snacking is also an activity. I mean, I actually don't really snack on these things. I eat them as part of my meals. It sounds like you do too. We had lunch earlier today. Yeah. But regardless, Americans buy this stuff. They want this stuff. And so my job is to go in and say, all right, that's next.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

And so our goal is to- For worse. Yeah. I mean, not necessarily- Not with you guys. The snacking is also an activity. I mean, I actually don't really snack on these things. I eat them as part of my meals. It sounds like you do too. We had lunch earlier today. Yeah. But regardless, Americans buy this stuff. They want this stuff. And so my job is to go in and say, all right, that's next.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

We're going to do that, but make it real. If it's bread, it's going to be sourdough. You get the idea. So our whole goal with Ancient Crunch is to have a portfolio of these many companies, brands of a classic American snack product that people really enjoy that's not going anywhere anytime soon.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

We're going to do that, but make it real. If it's bread, it's going to be sourdough. You get the idea. So our whole goal with Ancient Crunch is to have a portfolio of these many companies, brands of a classic American snack product that people really enjoy that's not going anywhere anytime soon.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

We're going to do that, but make it real. If it's bread, it's going to be sourdough. You get the idea. So our whole goal with Ancient Crunch is to have a portfolio of these many companies, brands of a classic American snack product that people really enjoy that's not going anywhere anytime soon.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

We're just making it, like turning up all the dials on the real food level and making it as best as it possibly can be.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

We're just making it, like turning up all the dials on the real food level and making it as best as it possibly can be.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

We're just making it, like turning up all the dials on the real food level and making it as best as it possibly can be.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Right. Yeah. Why is that an issue? So I think the main issue from my perspective and understanding with GMOs is that it's not to say, because a lot of people are like, you don't believe in science. Like, GMOs, it's like, what's wrong with that? And it's like, and then some people say, you're playing God. And it's like, that's not the strongest argument.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Right. Yeah. Why is that an issue? So I think the main issue from my perspective and understanding with GMOs is that it's not to say, because a lot of people are like, you don't believe in science. Like, GMOs, it's like, what's wrong with that? And it's like, and then some people say, you're playing God. And it's like, that's not the strongest argument.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Right. Yeah. Why is that an issue? So I think the main issue from my perspective and understanding with GMOs is that it's not to say, because a lot of people are like, you don't believe in science. Like, GMOs, it's like, what's wrong with that? And it's like, and then some people say, you're playing God. And it's like, that's not the strongest argument.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

In my opinion, the problem with GMOs is not that they're modified. It's that, what are they modified for? And the vast, vast majority of cases, GMO crops are modified to be more resistant to pesticides.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

In my opinion, the problem with GMOs is not that they're modified. It's that, what are they modified for? And the vast, vast majority of cases, GMO crops are modified to be more resistant to pesticides.