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Steven Sinofsky

๐Ÿ‘ค Speaker
313 total appearances

Appearances Over Time

Podcast Appearances

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

Even more so, 80% of the typical PC buyers are just running browser-based compute and they just want the

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

They just want the keyboard, the form factor, and they like Macs because they don't wear down over time.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

They have all their battery life for real.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

They have the viruses and malware, a whole different game.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

It's sort of this sealed case that we used to call it.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

PCs that did move to ARM also thwarted all of the Windows APIs, which was the thing we chose not to do.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

So now the new PCs running ARM are just the old PCs with the same viruses, the same problems with fans, the same lack of quality over time.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

The classic Windows thing is, oh, you can just go edit the registry.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

Well, if you have an ARM PC, you can still go edit the registry, and you can still fork your PC totally, and then you're screwed.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

And so I just don't think that backward looking is the thing, which brings us to last night and all the X comments on the Spark laptops.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

And everybody immediately jumping to two things.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

First, NVIDIA announced that they're all going to run all existing Windows programs, which of course just follows from Microsoft's strategy of learning Win32 to ARM, which wasn't hard.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

We'd already done it.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

It was just opening up the dev tools and the ability to load the apps and things, which we disabled for ARM because we wanted to move the ecosystem forward to a new OS API.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

But then the other part of this is just how you spin the whole thing in terms of backward compatibility.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

And then they said, oh, it runs every single app of all time.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

It's like, yeah, but you don't want to do that.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

And more importantly, the second thing is you don't need it anymore.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

But all of the enthusiasts are going nuts because they see it as Intel being replaced by NVIDIA, which is conceptually true, except not really.

The a16z Show
Steven Sinofsky on Apple at 50, Microsoft, and the Future of Computing

It's just an alternative.