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Podcast Appearances

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

So how did you get past Future Freshman to your next business? What was the journey from there? So you'd met your co-founder at that point, Bobby. And how did you then move over to the idea of Snapchat?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

And was that more than anything a feeling you had? Like a feeling of just, I'm not enjoying doing this every day, opening my emails, thinking about this problem?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

And was that more than anything a feeling you had? Like a feeling of just, I'm not enjoying doing this every day, opening my emails, thinking about this problem?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

Hmm. Yes, we were very good at not listening to them. I think because of parents and other pressures, right, to continue doing something. So then how did you get from there, from being in Cape Town, to the idea for Snapchats?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

Hmm. Yes, we were very good at not listening to them. I think because of parents and other pressures, right, to continue doing something. So then how did you get from there, from being in Cape Town, to the idea for Snapchats?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

LAURENCE MORONEY- One of the things you said there is that you were using people around you, your friends, to give you feedback on what features you should add next. You said people wanted to write on it and they wanted to add captions. As a founder, that must be quite hard because you're getting lots of feedback to change lots of things all the time.

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

LAURENCE MORONEY- One of the things you said there is that you were using people around you, your friends, to give you feedback on what features you should add next. You said people wanted to write on it and they wanted to add captions. As a founder, that must be quite hard because you're getting lots of feedback to change lots of things all the time.

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

How do you know what to filter as good feedback that you'll implement versus a distraction or bad feedback? Is there a framework at all that you've had to deploy?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

How do you know what to filter as good feedback that you'll implement versus a distraction or bad feedback? Is there a framework at all that you've had to deploy?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

So it was a year from the idea to the day when you raised capital for the first time, roughly. Yeah, more or less. And talk me through that. So how much did you raise? How did you go about raising the capital? And what was the business like at that time in terms of users and downloads?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

So it was a year from the idea to the day when you raised capital for the first time, roughly. Yeah, more or less. And talk me through that. So how much did you raise? How did you go about raising the capital? And what was the business like at that time in terms of users and downloads?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

Do you remember feedback you got from investors at that early stage? I think this is important because all founders are going to get the email that tells them that they're not onto something. Yeah.

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

Do you remember feedback you got from investors at that early stage? I think this is important because all founders are going to get the email that tells them that they're not onto something. Yeah.

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

I mean, there's some wisdom in that.

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

I mean, there's some wisdom in that.

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

Because the odds anyway of building a social networking app are extremely low. We were saying before we started recording that you've got to be almost delusional to think that you can.

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

Because the odds anyway of building a social networking app are extremely low. We were saying before we started recording that you've got to be almost delusional to think that you can.

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

In that first year up until the point that you raised that money, did you ever doubt that Snapchat was going to work? And I guess to understand the question a bit more, you almost have to add a goal or ambition to it. So I'm presuming you wanted it to be and thought it could be a company. Did you ever doubt that it would be? Was there anything that ever happened in that first year?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

In that first year up until the point that you raised that money, did you ever doubt that Snapchat was going to work? And I guess to understand the question a bit more, you almost have to add a goal or ambition to it. So I'm presuming you wanted it to be and thought it could be a company. Did you ever doubt that it would be? Was there anything that ever happened in that first year?

The Diary Of A CEO with Steven Bartlett
Snapchat CEO: Exact Formula Used To Build A $130 Billion Company! I Said No To $3 Billion From Mark Zuckerberg! It’s Time To Quit Your Job When You Feel This!

How and why was it growing? Was it a marketing campaign or was it organic?