Steven

Maximize your rate of learning. Let's go back to those early days. You're in that office. When you think about the people in that photo that were part of the first sort of 20, how important in hindsight is hiring? I think it's everything. I think it's everything.

Especially for a company that's aspiring to be creative. Absolutely. In everything that it's doing. On this point of hiring, Did you make any hiring mistakes in those early days?

Especially for a company that's aspiring to be creative. Absolutely. In everything that it's doing. On this point of hiring, Did you make any hiring mistakes in those early days?

And what were those mistakes? Not necessarily people, but the frameworks were off or the way that you've hired these people. What caused the mistakes?

And what were those mistakes? Not necessarily people, but the frameworks were off or the way that you've hired these people. What caused the mistakes?

What are the other factors? If you were to make a perfect Snapchat employee now, What would their personality be, their psychology, their attributes?

What are the other factors? If you were to make a perfect Snapchat employee now, What would their personality be, their psychology, their attributes?

I just want to pause on that point of kind. Do you make a distinction between someone being nice and being kind? Because in your environment, you also mentioned that you do these critique sessions and you're giving people critical feedback. And if a culture gets a little bit too kind, then isn't that going to inhibit innovation and feedback?

I just want to pause on that point of kind. Do you make a distinction between someone being nice and being kind? Because in your environment, you also mentioned that you do these critique sessions and you're giving people critical feedback. And if a culture gets a little bit too kind, then isn't that going to inhibit innovation and feedback?

Leadership values, you said there's three of them.

Leadership values, you said there's three of them.

And as we proceed with these leadership principles, are you saying that in order to become a leader at Snapchat, you need these three things? Or are you saying everybody at Snapchat needs these three things?

And as we proceed with these leadership principles, are you saying that in order to become a leader at Snapchat, you need these three things? Or are you saying everybody at Snapchat needs these three things?

So if someone's not quite T-shaped, if they're a little bit I-shaped, is there something they can do to become a bit more T-shaped?

So if someone's not quite T-shaped, if they're a little bit I-shaped, is there something they can do to become a bit more T-shaped?

And do you need to be a T-shaped leader at Snapchat now and when there was 10 of you in the bedroom or in your dad's house? Has it always been important or is that a function of being bigger?

And do you need to be a T-shaped leader at Snapchat now and when there was 10 of you in the bedroom or in your dad's house? Has it always been important or is that a function of being bigger?

Before we move on to the second two, if this Evan could have gone back to the Evan that was running a team of 10 and he could have pulled him aside and said, listen, here's some advice that you're going to need to know about leadership and building this team. The most critical advice I could give you at this time.

Before we move on to the second two, if this Evan could have gone back to the Evan that was running a team of 10 and he could have pulled him aside and said, listen, here's some advice that you're going to need to know about leadership and building this team. The most critical advice I could give you at this time.

and this is for all the entrepreneurs out there that are building, they're laying the foundations of a potentially very big company right now. What would you have whispered in his ear?