Steven

And how does one learn that?

That right there is very, very effective. I've got so many questions. I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

That right there is very, very effective. I've got so many questions. I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Jefferson Fisher, I'm incredibly intrigued by so many of the things that you produce content about, but also this phenomenal book. So if we start from the beginning, who are you?

If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Jefferson Fisher, I'm incredibly intrigued by so many of the things that you produce content about, but also this phenomenal book. So if we start from the beginning, who are you?

And what is the mission that you're on?

And what is the mission that you're on?

So you're in the courtroom and you're against another trial attorney, essentially, trying to make the case for your party.

So you're in the courtroom and you're against another trial attorney, essentially, trying to make the case for your party.

Yes, sir. But doesn't that come down to your ability to articulate yourself and to persuade and to convince someone of your fact? Wholeheartedly. Yeah, right.

Yes, sir. But doesn't that come down to your ability to articulate yourself and to persuade and to convince someone of your fact? Wholeheartedly. Yeah, right.

And how does one learn? Like, how did you learn that? Where did your skill come from in that regard? Because you're regarded as one of the very best at what you do. So where did you learn? So I am a fifth generation trial attorney.

And how does one learn? Like, how did you learn that? Where did your skill come from in that regard? Because you're regarded as one of the very best at what you do. So where did you learn? So I am a fifth generation trial attorney.

You've written the book on conversation, Argue Less, Talk More. Why does it matter to the average person listening now that's just clicked on this conversation? Why does it matter to them? Yeah.

You've written the book on conversation, Argue Less, Talk More. Why does it matter to the average person listening now that's just clicked on this conversation? Why does it matter to them? Yeah.

Do you really think it's that pivotal to your outcomes in life? Oh, absolutely. So if I became a 10 out of 10 communicator, like I became the best communicator in the world, what outcomes in my life, what areas of my life do you think will radically improve?

Do you really think it's that pivotal to your outcomes in life? Oh, absolutely. So if I became a 10 out of 10 communicator, like I became the best communicator in the world, what outcomes in my life, what areas of my life do you think will radically improve?

I think a lot about this because of podcasting. And it's one of the slightly unfortunate, unfair elements of running a podcast is sometimes you come across people who have done the most extraordinary work ever. They could be a scientist in a lab in Boston in America, or they could be, I don't know, some exceptional expert in some niche field.