Steven

I think a lot about this because of podcasting. And it's one of the slightly unfortunate, unfair elements of running a podcast is sometimes you come across people who have done the most extraordinary work ever. They could be a scientist in a lab in Boston in America, or they could be, I don't know, some exceptional expert in some niche field.

But the reason why they often don't get the platform, the stage on podcasts or on TED Talks, whatever it might be, isn't because of their sort of merit. It's purely because of their ability to communicate the ideas. And I think the more and more we head into this sort of like content, YouTube, podcasting world where that's like the dominant form of media.

But the reason why they often don't get the platform, the stage on podcasts or on TED Talks, whatever it might be, isn't because of their sort of merit. It's purely because of their ability to communicate the ideas. And I think the more and more we head into this sort of like content, YouTube, podcasting world where that's like the dominant form of media.

It's such an unfair advantage if you can communicate. Like you can be 50% as good in terms of skills or experience, but if you can communicate effectively, the unfair advantage you will have in your life, I think, is just completely disproportionate. I couldn't agree more.

It's such an unfair advantage if you can communicate. Like you can be 50% as good in terms of skills or experience, but if you can communicate effectively, the unfair advantage you will have in your life, I think, is just completely disproportionate. I couldn't agree more.

That's a great way to put it. And what's the downside then? So if I'm a terrible communicator, if I'm a 1 out of 10 communicator currently, A, what does that look like? But B, what do the outcomes look like in my life?

That's a great way to put it. And what's the downside then? So if I'm a terrible communicator, if I'm a 1 out of 10 communicator currently, A, what does that look like? But B, what do the outcomes look like in my life?

How many followers have you got online now across all your channels? I think we're close to 12 million. Crazy. Yeah, you're telling me. Is there an attorney that has that many followers on Earth?

How many followers have you got online now across all your channels? I think we're close to 12 million. Crazy. Yeah, you're telling me. Is there an attorney that has that many followers on Earth?

What is it you're doing for those 12 million people at the very core of it?

What is it you're doing for those 12 million people at the very core of it?

So let's get into that then. You said you help them focus on the next conversation. Yeah. What do you mean by that?

So let's get into that then. You said you help them focus on the next conversation. Yeah. What do you mean by that?

And where do we have to start to understand this? I want to be a much better communicator. conversation list and I want to be a much more effective communicator. I want to argue less. I want to talk more. I want to be heard more. This is probably reflective of most people listening right now.

And where do we have to start to understand this? I want to be a much better communicator. conversation list and I want to be a much more effective communicator. I want to argue less. I want to talk more. I want to be heard more. This is probably reflective of most people listening right now.

So if I was a student of yours coming in to be trained by you, where is the first place you would start with me? Number one, you say it with control. Okay. What do you mean by that?

So if I was a student of yours coming in to be trained by you, where is the first place you would start with me? Number one, you say it with control. Okay. What do you mean by that?

Yeah.

Yeah.

Very relaxed.