Steven

I highly, highly recommend anybody who relates or resonates with the conversation we've had today to go and get this book, because there's very, very few like it that approach it from the perspective that you have of someone who conversates for a living in many respects and where there's so much relying on your ability to conversate effectively. So I highly recommend everybody who gets this book.

It has these wonderful illustrations in, which are some of the graphs that I put on the screen today, but it's an incredibly accessible book. It's not a book that you have to be a PhD level in some sort of scientific degree to understand. It's really, really relatable. It's written by someone who understands their audience tremendously well, but also clearly someone who's made a ton of content.

It has these wonderful illustrations in, which are some of the graphs that I put on the screen today, but it's an incredibly accessible book. It's not a book that you have to be a PhD level in some sort of scientific degree to understand. It's really, really relatable. It's written by someone who understands their audience tremendously well, but also clearly someone who's made a ton of content.

You've 12 million followers online. and understands exactly how to relate to people. So this is the book for everybody.

You've 12 million followers online. and understands exactly how to relate to people. So this is the book for everybody.

And if you've struggled with conversation, if you feel disempowered because you don't have the skill of the tongue like some people do, if you feel like you're dealing with difficult people in your life and being manipulated or don't feel like you have the tools to get your point across and to talk more and argue less, then I highly recommend you get this book.

And if you've struggled with conversation, if you feel disempowered because you don't have the skill of the tongue like some people do, if you feel like you're dealing with difficult people in your life and being manipulated or don't feel like you have the tools to get your point across and to talk more and argue less, then I highly recommend you get this book.

And I'll link it below for anybody that wants to check it out. We have a closing tradition on this podcast where the last guest leaves a question for the next, not knowing who they're going to be leaving it for. And the question that's been left for you is, if you could go back in time 20 years and get a message from yourself today, what would that message be?

And I'll link it below for anybody that wants to check it out. We have a closing tradition on this podcast where the last guest leaves a question for the next, not knowing who they're going to be leaving it for. And the question that's been left for you is, if you could go back in time 20 years and get a message from yourself today, what would that message be?

Have you learned from that time? Have you changed in that regard?

Have you learned from that time? Have you changed in that regard?

Thank you so much for doing what you do. It's an incredible gift to give people who feel...

Thank you so much for doing what you do. It's an incredible gift to give people who feel...

like the lights are off like they don't have as we said a second ago like the tools and the answers to be effective in their life and it's as we said it's such an unfair competitive disadvantage in life to have all the skills all the talent all the potential but it's to be trapped behind an untrained tongue yeah or an untrained mind in the context of how we respond and taking a pause and just having some of those really sort of foundational tools so thank you for doing what you do so it's no surprise to me that you're so incredibly resonant in this moment in time where

like the lights are off like they don't have as we said a second ago like the tools and the answers to be effective in their life and it's as we said it's such an unfair competitive disadvantage in life to have all the skills all the talent all the potential but it's to be trapped behind an untrained tongue yeah or an untrained mind in the context of how we respond and taking a pause and just having some of those really sort of foundational tools so thank you for doing what you do so it's no surprise to me that you're so incredibly resonant in this moment in time where

So many of us, quite frankly, especially younger generations, just don't know how to communicate. We don't know how to have a conversation, how to resolve conflict, because we're living behind screens now. Right. So much of our, you know, the muscle of communication and conversation isn't being trained in the same way.

So many of us, quite frankly, especially younger generations, just don't know how to communicate. We don't know how to have a conversation, how to resolve conflict, because we're living behind screens now. Right. So much of our, you know, the muscle of communication and conversation isn't being trained in the same way.

So highly recommend as well, if anyone's got any kids out there that are going off into the world and maybe have been glued to TikTok for too long, for them to listen to this conversation, to buy the book, and to get further into your work. Jefferson, thank you. Thank you very much. It's been an honor. The hardest conversations are often the ones we avoid.

So highly recommend as well, if anyone's got any kids out there that are going off into the world and maybe have been glued to TikTok for too long, for them to listen to this conversation, to buy the book, and to get further into your work. Jefferson, thank you. Thank you very much. It's been an honor. The hardest conversations are often the ones we avoid.

But what if you had the right question to start them with? Every single guest on the Diary of a CEO has left behind a question in this diary. And it's a question designed to challenge, to connect and to go deeper with the next guest. And these are all the questions that I have here in my hand. On one side, you've got the question that was asked, the name of the person who wrote it.