Steven

And that hypothesis will be, for an investor, so much more compelling because you lead with a story as opposed to logic.

When you were talking about the breathing example with your nose, it's funny because if you had sat down and said to me, Steve, I've made these like breathing nose strips. They are better. They're 20% more durable. They expand your nostrils by 20%.

When you were talking about the breathing example with your nose, it's funny because if you had sat down and said to me, Steve, I've made these like breathing nose strips. They are better. They're 20% more durable. They expand your nostrils by 20%.

It is multiples less compelling than you telling me that story you just said about being a kid, having breathing problems, trying to solve this problem for yourself. And it's funny because that story you told versus the sort of rational logical approach or the benefits approach, is your marketing campaign for the next five years on TikTok and Instagram. It's, I had a problem.

It is multiples less compelling than you telling me that story you just said about being a kid, having breathing problems, trying to solve this problem for yourself. And it's funny because that story you told versus the sort of rational logical approach or the benefits approach, is your marketing campaign for the next five years on TikTok and Instagram. It's, I had a problem.

I tried everything and solved it for myself. There's almost like nothing more compelling and believable. We see that in Dragon's Den. We'll be sat there listening to these pictures all day. Then someone will come in and say, I had ADHD. I tried energy products. They all made me crash. So I went out and solved this problem for myself.

I tried everything and solved it for myself. There's almost like nothing more compelling and believable. We see that in Dragon's Den. We'll be sat there listening to these pictures all day. Then someone will come in and say, I had ADHD. I tried energy products. They all made me crash. So I went out and solved this problem for myself.

And we're on edge because we almost can't argue with it at that point, you know?

And we're on edge because we almost can't argue with it at that point, you know?

You're missing an opportunity here.

You're missing an opportunity here.

I mean, you should, I mean,

I mean, you should, I mean,

So interesting, because as we spoke there about the reason why the story was so much more compelling, it was back to the amygdala. It was back to emotion. And it's funny because we said a second ago that when someone's thinking about quitting a job, they're like so in their amygdala, humans run mostly on their amygdala.

So interesting, because as we spoke there about the reason why the story was so much more compelling, it was back to the amygdala. It was back to emotion. And it's funny because we said a second ago that when someone's thinking about quitting a job, they're like so in their amygdala, humans run mostly on their amygdala.

So when we think about pitching, we should really be aiming at the same part of the brain. which is what you did when you showed me that you were sleeping as a kid with your hand stretching across your face. I immediately felt sorry for you, felt sympathy. And I immediately believed that if anyone's going to solve this problem, it is this fucking guy who's been through that pain.

So when we think about pitching, we should really be aiming at the same part of the brain. which is what you did when you showed me that you were sleeping as a kid with your hand stretching across your face. I immediately felt sorry for you, felt sympathy. And I immediately believed that if anyone's going to solve this problem, it is this fucking guy who's been through that pain.

My girlfriend's the same. What? Oh, really? Yeah. Two surgeries, which she's coming up to her third one now. We've tried all the nose drips. I saw you wearing one. I bought that one for her. And so there's a lot of people watching right now and there's something going on with these bloody fucking like noses. People shouldn't like, we're doing something.

My girlfriend's the same. What? Oh, really? Yeah. Two surgeries, which she's coming up to her third one now. We've tried all the nose drips. I saw you wearing one. I bought that one for her. And so there's a lot of people watching right now and there's something going on with these bloody fucking like noses. People shouldn't like, we're doing something.

Making it cool. Pain, profession, passion.