Steven

Making it cool. Pain, profession, passion.

What do you think the cheat code is then? So I've got my idea. What do you think the cheat code is in 2025 to win at the game of attention? Like there's got to be some new rules here because we've got AI, we've got new platforms, we've got new media. I'll give you a hypothetical business idea. I'm going to be a personal trainer.

What do you think the cheat code is then? So I've got my idea. What do you think the cheat code is in 2025 to win at the game of attention? Like there's got to be some new rules here because we've got AI, we've got new platforms, we've got new media. I'll give you a hypothetical business idea. I'm going to be a personal trainer.

I picked that because everyone can do it and it's a saturated industry. If I'm a personal trainer in 2025, how should I be thinking about building attention?

I picked that because everyone can do it and it's a saturated industry. If I'm a personal trainer in 2025, how should I be thinking about building attention?

This overarching point you said there about being yourself, as I was thinking about it, I was thinking, gosh, do you know what? The thing that all of my favorite creators and the really successful creators have in common is they all have, and I use these words intentionally, the courage to be themselves. Yeah.

This overarching point you said there about being yourself, as I was thinking about it, I was thinking, gosh, do you know what? The thing that all of my favorite creators and the really successful creators have in common is they all have, and I use these words intentionally, the courage to be themselves. Yeah.

Because I'll tell you what, when I was starting out as a content creator and I look back, I was showing one of my team members the other day, the things I used to post, it was like, everything happens for a reason. It was cringe, cliche fluff. And it took me several years to almost relax into just realizing that the game here was to get to the point where I could be myself on the internet.

Because I'll tell you what, when I was starting out as a content creator and I look back, I was showing one of my team members the other day, the things I used to post, it was like, everything happens for a reason. It was cringe, cliche fluff. And it took me several years to almost relax into just realizing that the game here was to get to the point where I could be myself on the internet.

And actually that was the most high value because of, you know, of what you said, it's the And it is the winning strategy for 2025.

And actually that was the most high value because of, you know, of what you said, it's the And it is the winning strategy for 2025.

Well, you said a second ago, you're not sure why that is. But by very definition of it being unique, that means that there is no blueprint. There is no person that's come before you and proven that it works. So the courage of being yourself, there's only one Stephen Bartlett. So if I'm truly myself, it's never been done before. That means that the risks are unknown. The upside's also unknown.

Well, you said a second ago, you're not sure why that is. But by very definition of it being unique, that means that there is no blueprint. There is no person that's come before you and proven that it works. So the courage of being yourself, there's only one Stephen Bartlett. So if I'm truly myself, it's never been done before. That means that the risks are unknown. The upside's also unknown.

But so again, going back to our hate of uncertainty, it makes much more sense for me to try and copy you because I can see a blueprint there. than to run the risk of being yourself. And you are someone, I have to say, who is running the risk of being yourself. And actually, as someone who's observing you, now I know who you are, and I now know who you're not.

But so again, going back to our hate of uncertainty, it makes much more sense for me to try and copy you because I can see a blueprint there. than to run the risk of being yourself. And you are someone, I have to say, who is running the risk of being yourself. And actually, as someone who's observing you, now I know who you are, and I now know who you're not.

And it's important for me as someone that follows your work, that actually I see consistency, because I've established Alex and Rosie's values. And anything that diverts from that is actually less valuable, because as you say, it's more like everyone else and the things I've had before. But it's also, it wouldn't feel true anymore. Yeah.

And it's important for me as someone that follows your work, that actually I see consistency, because I've established Alex and Rosie's values. And anything that diverts from that is actually less valuable, because as you say, it's more like everyone else and the things I've had before. But it's also, it wouldn't feel true anymore. Yeah.

And this is something that even as a creator myself, I have to fall back on is my audience know who I am now, for better or for worse. They're not going to learn anything new.

And this is something that even as a creator myself, I have to fall back on is my audience know who I am now, for better or for worse. They're not going to learn anything new.

Yeah.