Steven

Yeah.

Yeah. I don't know. I think a lot of the time we end up over-focusing on unreasonable people, which is a war we can never win anyway. Because you say that to me. I think it was like I had this guy, the therapist on my podcast, who I then spoke to after the podcast. And he basically broke it down to me. He was like, there's 20% of people that just absolutely love everything you will ever do.

Yeah. I don't know. I think a lot of the time we end up over-focusing on unreasonable people, which is a war we can never win anyway. Because you say that to me. I think it was like I had this guy, the therapist on my podcast, who I then spoke to after the podcast. And he basically broke it down to me. He was like, there's 20% of people that just absolutely love everything you will ever do.

Like you could say anything. They're just super fans. There's 80% of people that are actually like, he said there's 60% of people that are really reasonable. They don't speak.

Like you could say anything. They're just super fans. There's 80% of people that are actually like, he said there's 60% of people that are really reasonable. They don't speak.

They just watch their like reasonable... The silent majority. And then there's 20% of people with no matter what the fuck you do, they're going to be... This is like, don't spend your life focusing on the 20%. The quiet majority, the 60%, they don't tweet. They just chill. And then the 20%, you know, they're your evangelists. But, you know, I find myself falling into the trap of...

They just watch their like reasonable... The silent majority. And then there's 20% of people with no matter what the fuck you do, they're going to be... This is like, don't spend your life focusing on the 20%. The quiet majority, the 60%, they don't tweet. They just chill. And then the 20%, you know, they're your evangelists. But, you know, I find myself falling into the trap of...

Yeah. And one of the great entrepreneurs I interviewed on the podcast said to me, when it comes to marketing and branding and this sort of attention conversation we're having, she said to me that in order to reach your 80%, you have to piss off your 20%, or at least be willing to piss off your 20%. It was Jane Warrung, who's the founder of Demologica,

Yeah. And one of the great entrepreneurs I interviewed on the podcast said to me, when it comes to marketing and branding and this sort of attention conversation we're having, she said to me that in order to reach your 80%, you have to piss off your 20%, or at least be willing to piss off your 20%. It was Jane Warrung, who's the founder of Demologica,

global beauty brand with i think hundreds of thousands of people and she sat and said to get to your 80 you have to be willing to piss off no actually fuck she said to get to your 20 you have to be willing to piss off the 80 and from a branding perspective it makes so much sense because when you stand for something clearly which you do you inadvertently stand against you have to if you draw a line there's there's there's a side on either side and you have to say like i'm on this side

global beauty brand with i think hundreds of thousands of people and she sat and said to get to your 80 you have to be willing to piss off no actually fuck she said to get to your 20 you have to be willing to piss off the 80 and from a branding perspective it makes so much sense because when you stand for something clearly which you do you inadvertently stand against you have to if you draw a line there's there's there's a side on either side and you have to say like i'm on this side

Yeah. And they were willing to say that for the first time ever. Right. I posted it on my LinkedIn and it was 50-50. Yeah. I'd say it was actually more like 80% of people were either neutral or pissed off. Really? Yeah. And 20% of people were like, that is me. I am a Nike person. And for me, when I saw that, I thought I want to buy some Nike shorts.

Yeah. And they were willing to say that for the first time ever. Right. I posted it on my LinkedIn and it was 50-50. Yeah. I'd say it was actually more like 80% of people were either neutral or pissed off. Really? Yeah. And 20% of people were like, that is me. I am a Nike person. And for me, when I saw that, I thought I want to buy some Nike shorts.

How important in this game of building and starting is people? Oh, very. Hiring question. I'll tell you why I asked this question, because when I look at my portfolio, early stage first founders never seem to understand the importance of hiring in people.

How important in this game of building and starting is people? Oh, very. Hiring question. I'll tell you why I asked this question, because when I look at my portfolio, early stage first founders never seem to understand the importance of hiring in people.

And I bang my head against a wall trying to convince them that actually the game they're playing is in the word company, group of people.

And I bang my head against a wall trying to convince them that actually the game they're playing is in the word company, group of people.

I think the reason why first time founders feel like they have to learn this lesson themselves is because everything you've just said is an unknown unknown. Like they don't even know that they don't know it. So they stumble, they hire the sales guy because they were their friend from high school and then fucking, and then they go through the pain.

I think the reason why first time founders feel like they have to learn this lesson themselves is because everything you've just said is an unknown unknown. Like they don't even know that they don't know it. So they stumble, they hire the sales guy because they were their friend from high school and then fucking, and then they go through the pain.

And I say this because I'm so unbelievably passionate about it. I went through the same BS. I hired my friend who worked at Prada to be our account. I hired a guy I met at a rap battle to be my marketing director who was literally playing video games for a living. at 30 years old. And I went through this whole thing.