Steven

And I say this because I'm so unbelievably passionate about it. I went through the same BS. I hired my friend who worked at Prada to be our account. I hired a guy I met at a rap battle to be my marketing director who was literally playing video games for a living. at 30 years old. And I went through this whole thing.

And then maybe three, four years into my first business, I accidentally hired someone great. Like through no intention of myself, accidentally. And I saw the net impact they had. And I thought, oh my God, over the coming years, I learned that the game, the fundamental game here was, as you said, assembling the best group of people.

And then maybe three, four years into my first business, I accidentally hired someone great. Like through no intention of myself, accidentally. And I saw the net impact they had. And I thought, oh my God, over the coming years, I learned that the game, the fundamental game here was, as you said, assembling the best group of people.

How, if I'm a first time founder, can I put a system in place where, to make sure that even though I don't know what a good salesperson looks like, even though I don't know what an ex-good person looks like, I still attract them to my company.

How, if I'm a first time founder, can I put a system in place where, to make sure that even though I don't know what a good salesperson looks like, even though I don't know what an ex-good person looks like, I still attract them to my company.

Can I say something as well? The other epiphany revelation I had was the star hired stars. And so I think her name's Katie Leeson. Of the 10 people she then hired, nine of them became the best people in my company. And also, I'm not going to say his name, but someone else in my business, a C player of the 10 people he hired, he and everyone he hired was fired.

Can I say something as well? The other epiphany revelation I had was the star hired stars. And so I think her name's Katie Leeson. Of the 10 people she then hired, nine of them became the best people in my company. And also, I'm not going to say his name, but someone else in my business, a C player of the 10 people he hired, he and everyone he hired was fired.

This is another quality of really successful founders that I've noticed, which is what you just said, is the ability to have the hard conversation sooner. And in my portfolio where there's first-time founders, they're coming to me and in our monthly meeting saying, God, there's this guy who's running the e-com division and he's so bad and I'm having to do the job for him.

This is another quality of really successful founders that I've noticed, which is what you just said, is the ability to have the hard conversation sooner. And in my portfolio where there's first-time founders, they're coming to me and in our monthly meeting saying, God, there's this guy who's running the e-com division and he's so bad and I'm having to do the job for him.

What do I do about it, Steve? But then they come back to me two weeks later and they're like, he's still there.

What do I do about it, Steve? But then they come back to me two weeks later and they're like, he's still there.

And you're like, what are we talking about here? I remember asking him at such a meeting, does John know that you're unhappy with him? Oh, yeah. No. So there's this quiet dissatisfaction, which I think is a virus, right?

And you're like, what are we talking about here? I remember asking him at such a meeting, does John know that you're unhappy with him? Oh, yeah. No. So there's this quiet dissatisfaction, which I think is a virus, right?

Amen.

Amen.

Really?

Really?

The thing that's easiest to train up.

The thing that's easiest to train up.

One of the things that's so central to that is we were saying about giving people feedback. And I wrote down most companies and most entrepreneurs and founders are scared to give petty feedback.