Steven

It's the type of technology that differentiates Adobe Express from being just another design tool and makes it the quick and easy create anything app. Search Adobe Express or download it for free in the App Store right now. Well, I want to go through the four R's, but I also, I think that what comes before the four R's is knowing how to get customers in the first place, which was a tricky one.

And actually, maybe even the thing that comes before that is being psychologically prepared for the toll and the rollercoaster that business is. I found this graph of yours.

And actually, maybe even the thing that comes before that is being psychologically prepared for the toll and the rollercoaster that business is. I found this graph of yours.

And I think for any founder starting a business, it's important for them to understand this cycle. I think you call it like the crash burn cycle or something. Because if you're not aware of the cycle, when you hit certain parts of it, you're probably going to think that there's something wrong with you.

And I think for any founder starting a business, it's important for them to understand this cycle. I think you call it like the crash burn cycle or something. Because if you're not aware of the cycle, when you hit certain parts of it, you're probably going to think that there's something wrong with you.

But there's a certain inevitability to this crash cycle. I'll put it on the screen for anyone to see.

But there's a certain inevitability to this crash cycle. I'll put it on the screen for anyone to see.

There's so much there. There's so much there, but it's such an important point. So where shall I start? So... moment here, this crisis of meaning moment, what I see so much of is entrepreneurs not necessarily quitting the old thing, but just taking on something else. And I get entrepreneurs will come up to me in the gym.

There's so much there. There's so much there, but it's such an important point. So where shall I start? So... moment here, this crisis of meaning moment, what I see so much of is entrepreneurs not necessarily quitting the old thing, but just taking on something else. And I get entrepreneurs will come up to me in the gym.

And they'll say, Hey, Steve, just want to let you know what I do and see if you can offer me any advice. And then they'll list three things. They'll say, I'm starting this crypto thing with my friend Dave, I've got this hair business where we're selling on ecom. And I've got this other thing. And they almost assume that

And they'll say, Hey, Steve, just want to let you know what I do and see if you can offer me any advice. And then they'll list three things. They'll say, I'm starting this crypto thing with my friend Dave, I've got this hair business where we're selling on ecom. And I've got this other thing. And they almost assume that

The more things they're doing, the higher the probability that they'll be successful in something. My mum was that. My mum has started 30 businesses. And I watched from my whole childhood how she would start a hairdressing salon. And then the person down the street running an estate agents would come in and say, we're making loads of money as an estate agent. She'd start that.

The more things they're doing, the higher the probability that they'll be successful in something. My mum was that. My mum has started 30 businesses. And I watched from my whole childhood how she would start a hairdressing salon. And then the person down the street running an estate agents would come in and say, we're making loads of money as an estate agent. She'd start that.

That business would suck. She'd hit this moment of crisis of meaning. She'd then start a furniture business. So she jumped between 20 to 30 businesses. And it's kind of still happening now, where they last six months, they eventually go bust. She sort of like, you know, like the monkeys that swing to the next branch, swings to the next thing.

That business would suck. She'd hit this moment of crisis of meaning. She'd then start a furniture business. So she jumped between 20 to 30 businesses. And it's kind of still happening now, where they last six months, they eventually go bust. She sort of like, you know, like the monkeys that swing to the next branch, swings to the next thing.

And there's never been the escape velocity that comes from this informed optimism part. So yeah, it really rang true for me in every sense of the word. This idea of like a focus going against all of your instincts and your emotions, but being pivotal to achievement.

And there's never been the escape velocity that comes from this informed optimism part. So yeah, it really rang true for me in every sense of the word. This idea of like a focus going against all of your instincts and your emotions, but being pivotal to achievement.

Yeah, yeah, yeah. At the same time. and it's when you walked in today and you sat down on the chair, I said like, what's going on with you professionally. I remember what you said. You said more of the same and better, which clearly comes from your wisdom, my infinite wisdom.

Yeah, yeah, yeah. At the same time. and it's when you walked in today and you sat down on the chair, I said like, what's going on with you professionally. I remember what you said. You said more of the same and better, which clearly comes from your wisdom, my infinite wisdom.

Why did you?