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The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

All of that requires them to know if the person's not bullshitting. And also to know like what metrics matter, right? Because someone could sit in an interview for my first time founder, say a bunch of big complicated words. It sounds good. I hire them. And that's really what I'm trying to mitigate here is how do I not let a bullshitter pass me?

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

You said something during that explanation. You said you were talking about your founding partner at school, and you said that he was pursuing a CTO. And he said, if we can get this guy, he'd be amazing. So many entrepreneurs that are starting in business have that thought sometimes.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

You said something during that explanation. You said you were talking about your founding partner at school, and you said that he was pursuing a CTO. And he said, if we can get this guy, he'd be amazing. So many entrepreneurs that are starting in business have that thought sometimes.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

They think, if I could just get that guy from that amazing company to come join our garage where we're building this new startup, it would change our fortunes. But how? How do I get a truly exceptional person who is being paid shit tons of money, who has a comfortable job, who has security to come join me in my bedroom?

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

They think, if I could just get that guy from that amazing company to come join our garage where we're building this new startup, it would change our fortunes. But how? How do I get a truly exceptional person who is being paid shit tons of money, who has a comfortable job, who has security to come join me in my bedroom?

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

So what would it take? So many of the books that you write and so much of the content you make centers on this idea of sales. Yeah. And it is a sale, isn't it? Totally.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

So what would it take? So many of the books that you write and so much of the content you make centers on this idea of sales. Yeah. And it is a sale, isn't it? Totally.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

And I always think about the Steve Jobs quote where he met with, was it John Sculley, who was working at like Pepsi and he said, do you want to continue selling sugar water for the rest of your life or do you want to come change the world? Yeah. How does that sort of emotional, psychological element of the sale factor into persuading someone exceptional to come and join your mission?

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

And I always think about the Steve Jobs quote where he met with, was it John Sculley, who was working at like Pepsi and he said, do you want to continue selling sugar water for the rest of your life or do you want to come change the world? Yeah. How does that sort of emotional, psychological element of the sale factor into persuading someone exceptional to come and join your mission?

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

There's also this weird question, which I've actually never asked anybody before. But founders often struggle with, do I hire naivety? Because that's going to probably create new solutions to old problems, like the young scrappy kid that gets TikTok. Or do I hire experience, which is going to be more expensive, more conventional and safe? And I see some companies lean too far either way.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

There's also this weird question, which I've actually never asked anybody before. But founders often struggle with, do I hire naivety? Because that's going to probably create new solutions to old problems, like the young scrappy kid that gets TikTok. Or do I hire experience, which is going to be more expensive, more conventional and safe? And I see some companies lean too far either way.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

Interesting.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

Interesting.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

And what role does naivety play in innovation here? Because the kids that don't know the rules are more likely to stumble across new answers, right?

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

And what role does naivety play in innovation here? Because the kids that don't know the rules are more likely to stumble across new answers, right?

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

This year, 55% of businesses globally are utilizing AI in some form. It's become so integrated across every point of my businesses that it's hard to remember a time when my team and I weren't using it. Adobe Express, who sponsored this podcast, is a prime example of a tool our team uses day in and day out.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

This year, 55% of businesses globally are utilizing AI in some form. It's become so integrated across every point of my businesses that it's hard to remember a time when my team and I weren't using it. Adobe Express, who sponsored this podcast, is a prime example of a tool our team uses day in and day out.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

Its Generate Image tool only needs a few words describing what you want, and using AI, it returns many images for you to choose from. If you're watching, see how quick and easy it is, and you can try it yourself for free. The customizable templates mean you or anyone in your team can create something that stands out without starting entirely from scratch or being a design expert.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

Its Generate Image tool only needs a few words describing what you want, and using AI, it returns many images for you to choose from. If you're watching, see how quick and easy it is, and you can try it yourself for free. The customizable templates mean you or anyone in your team can create something that stands out without starting entirely from scratch or being a design expert.

The Diary Of A CEO with Steven Bartlett
The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi

It's the type of technology that differentiates Adobe Express from being just another design tool and makes it the quick and easy create anything app. Search Adobe Express or download it for free in the App Store right now. Well, I want to go through the four R's, but I also, I think that what comes before the four R's is knowing how to get customers in the first place, which was a tricky one.