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Podcast Appearances

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

And also, just because grams are quite hard to wrap the head around, right?

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

So if I was to get a tablespoon... Well, do teaspoons. A teaspoon. Two spoons. How many teaspoons of sugar would I have to consume to get to that level of fructose? Because I say this in part because most of us don't realize that we're consuming sugar. That's right.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

So if I was to get a tablespoon... Well, do teaspoons. A teaspoon. Two spoons. How many teaspoons of sugar would I have to consume to get to that level of fructose? Because I say this in part because most of us don't realize that we're consuming sugar. That's right.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

Sounds like a bit of a scandal. When I hear that these kids are getting, almost 30% of kids are getting, you know, almost three to four times their recommended daily allowance of sugar from school. and that it's having these sort of really adverse consequences on us, and the studies are there to prove that the consequences are very real.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

Sounds like a bit of a scandal. When I hear that these kids are getting, almost 30% of kids are getting, you know, almost three to four times their recommended daily allowance of sugar from school. and that it's having these sort of really adverse consequences on us, and the studies are there to prove that the consequences are very real.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

It sounds like a scandal in the sense that nobody's doing something about it.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

It sounds like a scandal in the sense that nobody's doing something about it.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

And when we look across society at the consequences of this sort of corporate interference, some of the crazy stats in your book, Fat Chance, that I really sort of highlighted were that by 2050, obesity will become the norm, not the exception. Correct. The World Health Organization said that the percentage of obese people globally has doubled in the last 28 years.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

And when we look across society at the consequences of this sort of corporate interference, some of the crazy stats in your book, Fat Chance, that I really sort of highlighted were that by 2050, obesity will become the norm, not the exception. Correct. The World Health Organization said that the percentage of obese people globally has doubled in the last 28 years.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

And in the UK, 28% of adults are obese and 36% of them are obese. That's not from your book, but that's from some research we did on the UK numbers as well. Well, you know, the UK is the fat man of Europe. Yes, that's true. Having metabolic syndrome is equal to losing 15 to 20 years of life. That was in your book. That's correct. Which is startling.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

And in the UK, 28% of adults are obese and 36% of them are obese. That's not from your book, but that's from some research we did on the UK numbers as well. Well, you know, the UK is the fat man of Europe. Yes, that's true. Having metabolic syndrome is equal to losing 15 to 20 years of life. That was in your book. That's correct. Which is startling.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

And worldwide sugar consumption has tripled in just the last 50 years.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

And worldwide sugar consumption has tripled in just the last 50 years.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

In your book, Fat Chance, on page 120, there was something particularly curious because I think this is a... Yeah, here we go. It says, the bottom line is sugar consumption is a problem. 33% of sugar consumption comes from beverages. Yes. And the biggest abusers are the poor and underserved. Indeed. So let's talk about beverages to start with then. Mm-hmm. Diet beverages, are they fine?

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

In your book, Fat Chance, on page 120, there was something particularly curious because I think this is a... Yeah, here we go. It says, the bottom line is sugar consumption is a problem. 33% of sugar consumption comes from beverages. Yes. And the biggest abusers are the poor and underserved. Indeed. So let's talk about beverages to start with then. Mm-hmm. Diet beverages, are they fine?

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

And how bad are the sort of fizzy pop beverages that most of us consume every day?

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

And how bad are the sort of fizzy pop beverages that most of us consume every day?

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

Okay.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

Okay.

The Diary Of A CEO with Steven Bartlett
Moment 212: The Dangerous Truth Behind “Sugar Free”!

And diabetes is now the main cause of death in 40% of death certificates. Exactly right.