Steven

At least in part.

At least in part.

What part of the strategy and the games you played in 2000 and... 18. 18 could not be replicated now. That was so important back then because the game has changed.

What part of the strategy and the games you played in 2000 and... 18. 18 could not be replicated now. That was so important back then because the game has changed.

So if one is, you know, 2025 and they're trying to deploy a strategy to build any kind of brand and they're thinking about the channels, if we think about B2C companies, so things like Good American or it could be, I don't know, an energy drink or whatever. What kind of strategy are you thinking about now to acquire customers as being some of the most interesting but maybe unobvious strategies?

So if one is, you know, 2025 and they're trying to deploy a strategy to build any kind of brand and they're thinking about the channels, if we think about B2C companies, so things like Good American or it could be, I don't know, an energy drink or whatever. What kind of strategy are you thinking about now to acquire customers as being some of the most interesting but maybe unobvious strategies?

Are you seeing this idea of community becoming more and more important for building brands? Because a couple of years ago, it was all like, just throw some Facebook ads at them or get some influencers to tell them about it. Now we're seeing this transition towards like run clubs and yoga thing with the brand present and

Are you seeing this idea of community becoming more and more important for building brands? Because a couple of years ago, it was all like, just throw some Facebook ads at them or get some influencers to tell them about it. Now we're seeing this transition towards like run clubs and yoga thing with the brand present and

how old are you here in this photo I must be what okay so if Katie is what she looks like I must be 16 16 15 no 15 15 oh yeah yeah oh if you were to speak to this Emma and this Emma was keen to start a business and she came to you and said what are the like first principles of business what are the the three most important things in being successful in business that you've learned in your decades now of wisdom and experience what would you take to say to her

how old are you here in this photo I must be what okay so if Katie is what she looks like I must be 16 16 15 no 15 15 oh yeah yeah oh if you were to speak to this Emma and this Emma was keen to start a business and she came to you and said what are the like first principles of business what are the the three most important things in being successful in business that you've learned in your decades now of wisdom and experience what would you take to say to her

How do you feel about her?

How do you feel about her?

Dying to escape that situation.

Dying to escape that situation.

Some of the skills that I think you have that are unappreciated, one of them is the ability to articulate an idea. And some people call this like sales. How critical do you think it is for women, for men, for everybody to cultivate that particular skill? And how did you cultivate it?

Some of the skills that I think you have that are unappreciated, one of them is the ability to articulate an idea. And some people call this like sales. How critical do you think it is for women, for men, for everybody to cultivate that particular skill? And how did you cultivate it?

How do you sell? So if you were selling something to me, what would you be thinking about as you're preparing that pitch and putting it together?

How do you sell? So if you were selling something to me, what would you be thinking about as you're preparing that pitch and putting it together?

When you reference this, you touch your chest a lot.

When you reference this, you touch your chest a lot.