Steven

I thought, like, this is the distinction between being able to stand back from the photo so you can see the picture. And founders, like, especially when you've got cash flow issues and clients giving you shit and team member issues, you're like this. Yeah. And I think that the problem is, as founders, we can feel guilt. Yes. And we kind of talked about this earlier.

Of, like, not being in there and not being in the trenches. Because we don't realise we're serving our company by...

Of, like, not being in there and not being in the trenches. Because we don't realise we're serving our company by...

Are you paranoid?

Are you paranoid?

And how do you think about people copying you? Because anyone that's successful, all of my friends that have done anything well, they're just, everyone just copies the blueprint.

And how do you think about people copying you? Because anyone that's successful, all of my friends that have done anything well, they're just, everyone just copies the blueprint.

But does it piss you off?

But does it piss you off?

No, no, no. I'm not going to say anything else. I'm not going to ask anything else about it. But tell me more.

No, no, no. I'm not going to say anything else. I'm not going to ask anything else about it. But tell me more.

But that means you can become successful just by ripping someone off.

But that means you can become successful just by ripping someone off.

Are they fast fashion? I know who it is. I've figured it out. You got your first, I guess your first foray into the world of fashion was that internship you had at 19 years old. You became a show producer after that at Inca Productions.

Are they fast fashion? I know who it is. I've figured it out. You got your first, I guess your first foray into the world of fashion was that internship you had at 19 years old. You became a show producer after that at Inca Productions.

You worked at a marketing agency between sort of 23, 25 years old called Saturday Group, which is now known as Wednesday Agency, co-founded by your now husband, Jens.

You worked at a marketing agency between sort of 23, 25 years old called Saturday Group, which is now known as Wednesday Agency, co-founded by your now husband, Jens.

Which is where you met him.

Which is where you met him.

Everybody has that. And you'll know people, right, who are really ambitious themselves and maybe their partner is envious, resentful, maybe low-key, subtly...