Steven

Are you seeing this idea of community becoming more and more important for building brands? Because a couple of years ago, it was all like, just throw some Facebook ads at them or get some influencers to tell them about it. Now we're seeing this transition towards like run clubs and yoga thing with the brand present and

how old are you here in this photo I must be what okay so if Katie is what she looks like I must be 16 16 15 no 15 15 oh yeah yeah oh if you were to speak to this Emma and this Emma was keen to start a business and she came to you and said what are the like first principles of business what are the the three most important things in being successful in business that you've learned in your decades now of wisdom and experience what would you take to say to her

how old are you here in this photo I must be what okay so if Katie is what she looks like I must be 16 16 15 no 15 15 oh yeah yeah oh if you were to speak to this Emma and this Emma was keen to start a business and she came to you and said what are the like first principles of business what are the the three most important things in being successful in business that you've learned in your decades now of wisdom and experience what would you take to say to her

How do you feel about her?

How do you feel about her?

Dying to escape that situation.

Dying to escape that situation.

Some of the skills that I think you have that are unappreciated, one of them is the ability to articulate an idea. And some people call this like sales. How critical do you think it is for women, for men, for everybody to cultivate that particular skill? And how did you cultivate it?

Some of the skills that I think you have that are unappreciated, one of them is the ability to articulate an idea. And some people call this like sales. How critical do you think it is for women, for men, for everybody to cultivate that particular skill? And how did you cultivate it?

How do you sell? So if you were selling something to me, what would you be thinking about as you're preparing that pitch and putting it together?

How do you sell? So if you were selling something to me, what would you be thinking about as you're preparing that pitch and putting it together?

When you reference this, you touch your chest a lot.

When you reference this, you touch your chest a lot.

Because it's like a heartfelt thing.

Because it's like a heartfelt thing.

So intuition, feeling.

So intuition, feeling.

And I do get that from you that I think you've cultivated the trust with your intuition, which obviously took some time because I remember the comment Jens made to you, said you're acting like an employee. You need to like, it almost sounded like trust yourself a bit more so you can call the shots. Is that something we cultivate? Yeah. And how do we know whether to trust our intuition?

And I do get that from you that I think you've cultivated the trust with your intuition, which obviously took some time because I remember the comment Jens made to you, said you're acting like an employee. You need to like, it almost sounded like trust yourself a bit more so you can call the shots. Is that something we cultivate? Yeah. And how do we know whether to trust our intuition?

Because so many people, like their intuition is trying to say something to them and maybe they like gaslight themselves and tell themselves or other people tell them to sort of dim down that internal voice. But how have you learned to get that conviction to act upon feeling?