Steven

I built the process, sign off everybody that joins every company, obsessing about it, building tools myself in my bedroom to make our, like the screening process that I talked about, built it myself. It's my absolute obsession because I now have the clarity of hindsight.

I built the process, sign off everybody that joins every company, obsessing about it, building tools myself in my bedroom to make our, like the screening process that I talked about, built it myself. It's my absolute obsession because I now have the clarity of hindsight.

Where I go, oh my God, my net worth and my outcomes can be correlated to like 10 exceptional people that I brought into my ecosystem 10 years ago and the downstream impact of them hiring more exceptional people etc so this so but me and you're in a different place now and if you go back to when you first started your agency all those years ago you didn't have the same leverage.

Where I go, oh my God, my net worth and my outcomes can be correlated to like 10 exceptional people that I brought into my ecosystem 10 years ago and the downstream impact of them hiring more exceptional people etc so this so but me and you're in a different place now and if you go back to when you first started your agency all those years ago you didn't have the same leverage.

So if you're a startup founder now, and they agree with this principle that hiring is so critical, A players really matter. How do they go about, like, how would you go about now getting exceptional people to come and join Emma's company?

So if you're a startup founder now, and they agree with this principle that hiring is so critical, A players really matter. How do they go about, like, how would you go about now getting exceptional people to come and join Emma's company?

I think that really goes against what a lot of startup founders think they have to be doing because they think they have to be good at everything.

I think that really goes against what a lot of startup founders think they have to be doing because they think they have to be good at everything.

I'm really obsessed about this idea of like truly exceptional people.

I'm really obsessed about this idea of like truly exceptional people.

Yeah, like truly exceptional people. I was listening to something Steve Jobs was saying a couple of weeks ago. I'll throw it up on the screen for anybody.

Yeah, like truly exceptional people. I was listening to something Steve Jobs was saying a couple of weeks ago. I'll throw it up on the screen for anybody.

Have you found that to be the case? And also, I want to address another point here, which is the insecurity of an early stage founder who looks up and sees someone that's really experienced. And then they have that sort of self-doubt and go, how the fuck am I going to manage them?

Have you found that to be the case? And also, I want to address another point here, which is the insecurity of an early stage founder who looks up and sees someone that's really experienced. And then they have that sort of self-doubt and go, how the fuck am I going to manage them?

Makes them look great or makes them great?

Makes them look great or makes them great?

One of the things I think a lot about is kind of dovetails into this a little bit because I was referencing how we can sometimes be our own worst enemies and doubt ourselves away from like finding the truly exceptional person. So we end up hiring our friends.

One of the things I think a lot about is kind of dovetails into this a little bit because I was referencing how we can sometimes be our own worst enemies and doubt ourselves away from like finding the truly exceptional person. So we end up hiring our friends.

No, I was 18 and I, they weren't actually friends, but they weren't qualified. I just met them at like, I met one guy at a Prada store and I was like, you can be my account manager. And then I met some guy at like a rap battle and I was like, you should be my marketing director.

No, I was 18 and I, they weren't actually friends, but they weren't qualified. I just met them at like, I met one guy at a Prada store and I was like, you can be my account manager. And then I met some guy at like a rap battle and I was like, you should be my marketing director.