Stuart White

It costs you absolutely nothing.

You shop and we give.

Yeah, you know, Daniel, when you look upon it, you know, people think, you know, how do they shop?

And some companies never dare to, you know, change their business model, if you will.

You know, and what's the pushback, you know, that you may face when it comes down to it and what makes real world really special and different.

Here's the reality of it.

You're shopping like it's going back to the simplicity that you were saying.

You're shopping anyway.

Why not make it count?

You get great merchandise at discounted prices.

You pick a charity from Forbes top 100 charities.

We chose Forbes for a reason.

It's the most trustworthy, incredible list that's out there.

It truly is the top 100 charities every year in America that's donated to.

So at the end of each year, we have to actually update it.

End of each year in December.

usually about the second or third week in December, they have it from the year before calculated on what was donated the most.

But at the end of the day, you're donating a portion of your purchase.

You're not paying for it whatsoever.

I'm just taking, and we're taking as a company, a percentage of that price point.