Founder's Story
Side Hustle With a Heart: How One Founder Makes Giving Frictionless | Ep 289 with Stuart White Founder of We Are Our World
09 Dec 2025
Chapter 1: What is the main topic discussed in this episode?
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So Stuart, I got to say, I'm excited by what you're doing because I feel like with technology and everything we can do, I don't know if we're always creating things that can positively impact the world. There's a lot of talk around, you know, AI, is that going to, Damage things? Is it going to make it better or worse? I don't know.
At least what you're doing is you're leveraging technology and you're doing something great for the world. So what was that moment for you when you realized that we really needed we are our world? And what was the problem you were solving?
Great question. Absolutely. So, you know, really, if you were to look back at a distinctive moment in my life and what really made me think of the idea behind We Are A World, I was living in Hawaii at the time, spending almost every day in the ocean. And one day I saw a young couple, they were pushing their son in a wheelchair down to the water.
Several of us, you know, offered to help, but the parents were very, very proud and they politely declined. I watched this little boy. He was probably no older, Daniel, than five or six years old, who was in a wheelchair. Yet he was so excited to get down to the ocean and everybody was excited for him too. His parents lifted him out of the chair.
He was paralyzed, unfortunately, from the waist down. And when the water touched him, he lit up. His arms were flinging, completely joyful. For that moment, he was just like any other kid. And watching him, I felt inspired, but also honestly relieved never to face what he would. I mean, let's face it, you know, we're all emotional as human beings, and that side comes into play as well.
And I kept thinking about it, and I said, hey... I have to take this situation and you can't, you know, like I was stopped from in that moment helping. And it just really inspired me as well that if he's going through these challenges to live his life and his future life, what can I do today to make a difference?
so what was the next steps and i mean it sounds like an incredible mission and then how did you say okay i'm gonna connect it to e-commerce shopping like how did you make that connection
Yeah. So let me go over that with you from that standpoint. You know, think people as a whole. Right. We think about charity and volunteering. And, you know, I realize, you know, there's a barrier for a lot of people and it wasn't the lack of caring. It was a lack of access. Right. you know, affluent and wealthy people, they give, but every day people want to go ahead and contribute as well.
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Chapter 2: What inspired Stuart White to create We Are Our World?
Wow.
From that standpoint, and hopefully it's that wow moment that people realize this. And here's how it works. You know, you shop luxury brands at discounted prices. And they're not only luxury brands from that standpoint, but, you know, a lot of them are as well. I made some great connections with suppliers and manufacturers and vendors. And you come to our site at weareworld.com.
We donate five to 10% of every purchase to your charity of choice from the Forbes top 100 charities in America. It costs you absolutely nothing. You shop and we give.
How simple, right? Sometimes I think we found the greatest businesses and companies come from something that is so simple. yet it solves a major problem so when you got into this whole world of charity and donations was there something that came up that you're like oh wow like this this isn't what i expected
Yeah, you know, Daniel, when you look upon it, you know, people think, you know, how do they shop? And some companies never dare to, you know, change their business model, if you will. You know, and what's the pushback, you know, that you may face when it comes down to it and what makes real world really special and different. Here's the reality of it.
You're shopping like it's going back to the simplicity that you were saying. You're shopping anyway. Why not make it count? You get great merchandise at discounted prices. You pick a charity from Forbes top 100 charities. We chose Forbes for a reason. It's the most trustworthy, incredible list that's out there. It truly is the top 100 charities every year in America that's donated to.
So at the end of each year, we have to actually update it. End of each year in December. usually about the second or third week in December, they have it from the year before calculated on what was donated the most. But at the end of the day, you're donating a portion of your purchase. You're not paying for it whatsoever.
I'm just taking, and we're taking as a company, a percentage of that price point. It costs you absolutely nothing. And it's really that simple and easy. You know, I don't see any sort of pushback, you know, when it comes down to it.
So what was the feedback like from the customer? And then also, what's the feedback like from the brand?
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Chapter 3: How does We Are Our World make giving effortless?
I've never heard that before. That's a good one. But Stuart, this has been amazing. We are our world. I'm very inspired by what you've been able to accomplish here. Your mission. I think if more people thought this way, Really, the world would be even a better place. But if you want to get in touch with you, they want to find out more. They want to learn about your affiliate programs and such.
How can they do so? Absolutely.
So let me actually tell you something I thought about this long and hard. And I want to really give you a great opportunity, Daniel, for your viewers and your listeners this holiday season with a special promotion. I want to do something special for them. You know, it's holiday season. We are running, of course, on our site, a special promotion where you can
click on a coupon link that you'll see on every single product it will open up and you could get back a code that you'll get a cash back you'll wind up getting cash back in five percent and you'll also get five percent off immediately from that purchase and that's you know for everyone anybody who makes a purchase on a site but if your viewers and your audience could go ahead and make a purchase
post about it on their social media, write a review as well. I'll personally send them, let's call it, you know what, Daniel, let's call it a 5% founder story coupon. you know, for their next order. And therefore, your viewers, you can save a total of 15% off their purchases and support a charity at the same time.
It's my way of saying thanks for having me come on your show, spread the word about what we're doing when it comes down to it. And it will be a great opportunity for your audience. And I would love to, you know, go ahead and push that forward to them.
Well, Stuart, I appreciate your time, all that you do. We are our world. I hope everyone checks it out. We'll include links and everything so they have it. But I can't wait a year, six months, a year from now just to see how much bigger that you've been able to build this and how much has been able to be donated because I'm sure it's going to be amazing. And you're a pro now.
You could go on any interview, podcast. You're going to do amazing. I know this is one of your first podcast interviews you've done, so I can't wait to see how much better you become just in the media game.
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Chapter 4: What role does trust play in We Are Our World's model?
I know you're going to be incredible, but Stuart, I can tell the passion, love the mission, and thank you for joining us today.
Thank you so much, Daniel. I really, really appreciate it.
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Chapter 5: How does We Are Our World connect shoppers with charities?
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