Stuart White

So from a sales perspective, the technology end of it, I didn't per se know.

But I love the beauty of it to be able to reach thousands to millions of people, as we just said, from that standpoint.

And I also looked at it that, hey, I could look at this latter part of my career.

That was something that was near and dear to me as well.

I wanted to do something more.

Sales, when it comes down to it, it's earned me a very good livelihood over the years, no doubt about that.

But it doesn't give me that unique feeling of really being able to influence this.

And so that's the beauty of We Are World as a whole.

And what I created here, it's an enabler.

It's a catalyst for giving back.

And it's something where, why would you not?

If you could go ahead and if you have...

the same product, and you had the opportunity to give back to charity for absolutely free, why would you not choose that opportunity?

And that's what my hope is.

So most people, you know, I understand exactly what you're saying.

And most people think, you know, cashback and referral programs is really what you're getting to is sometimes, you know, too good to be true, you know.

And the bottom line is this.

When it comes down to it from a cashback perspective, we want to, of course, incentivize people to keep coming back for more.

The more often you come back, the more often that you continue to give back to charity.

And that's really what it's about at the end.