Sunil Patro

Organic keywords.

So we don't have any paid downloads.

It's all free installs.

So we get somewhere around 60, 60,000 downloads a month from, from app store.

So from our free, and it depends on the platform, in iOS, from a free user to a paid user, we see a conversion of somewhere between 5% to 6%.

And on Android, we see half of that.

Yeah, so the free trial is either based on 14 days or it could be based on three or five free documents, right?

But once they hit that limit, they can subscribe to a pro package, which gives them unlimited document signatures and also gives them a lot more.

features like cloud storage integration, more document security, ability to set passcodes, ability to see the legally binding audit trail.

There are a few other features for pro users and for business users.

They buy our business plan that comes with the ability to send a document for signature.

Most of our mobile users actually use the app to sign documents for themselves or collect a signature in person.

But very recently we started early this year, we launched a version where people can actually send a document for signature to multiple people remotely and they can establish a workflow and for every party who signs the document, everybody will get notified at the end of the execution.

So that's the business plan.

No, actually, my philosophy, the way I started the company was based on, I would say, two different thoughts.

One was I was inspired to...

start the company after I read the four hour work week by Tim Ferriss, which kind of, you know, created this concept of build something that, you know, allows you to say, you know, to use your own creative freedom, work from anywhere and pursue your passion.

Right.

And the other was this Paul Graham's code, which is,

build something that people want.