Sunil Patro

It's again a black box.

It's a combination of different factors.

First of all, app stores look at few signals, like how old is the app in the marketplace?

We have been there for over six years, so there's a lot of relationship between in terms of our quality of downloads, the velocity of downloads, how often we release,

how many times we are featured on the app store, how many times we have been ranked in both free downloads and grossing revenue.

So there are different factors that go in and not to mention the total number of reviews and

Are you rated as a five star or a four star or a 4.5 star?

So there are many signals that go in along with, of course, the keywords and the keywords are something which we have been using for a long time.

No, for Apple, actually, the keywords are...

are um confidential it's it's it's not sewn up in the app store description but you could guess you could take a guess you know like what are the popular keywords that people are using on the on google search right yeah but like if you know if you know if you know if you know that digital sign is an important keyword where do you put that in your title and your description okay so no it's um it's it cannot be in the title it

anymore.

It used to be that Apple allowed long title names.

Now they're kind of restricted how long your title name can be.

But it's put when you submit your app, there is a 100 character limit that you can put your keywords.

And those keywords, as I said, is not publicly visible.

I mean, guess means you're talking from the developer's perspective?

Yes, exactly.

And we looked at the most obvious keywords.

It could be e-signatures, PDF sign, contract sign, signature.

And we have learned a lot over a period of time by looking at signals from Google and Google Search.