Sunil Patro

But there are specific measures we have taken, which is actually bringing us closer to 30 to 40% year over year churn.

Yeah, at this point, 3% monthly.

The one thing is we actually bill annually.

Most of our subscription plans are actually annual subscriptions.

No, we have, for us, 100% is annual.

Yeah, you can't pay monthly at this point.

Yeah.

At this stage, it is probably more in the ballpark of 24 to 32 months.

Lifetime value of the user in number of months, yeah.

So we actually don't do any paid user acquisition yet.

So that's why we're not able to comment on that.

Uh, most of our, uh, like most of our revenues is, uh, pretty much a hundred percent, uh, either app store driven or, um, just inbound, you know, inbound sales.

Yes.

So there are specific keywords about PDF signature, e-signature or digital sign.

And we rank either in the number one or number two spot of App Store results, search results.

And more than, as I mentioned, we have over 4 million downloads.

Close to 85 to 90% of revenue is coming from App Store.

So people download, they try the product, they like it, and then they buy the plan.

So it's zero touch sales, essentially.

Yeah, it's actually a combination.