Surajit Ghosh

And over time, of course, then you focus on somewhere else.

You realize, like I said, best codes, best models are used if not used the right way.

Then I said, okay, now my time is to actually inspire and show people the value of it.

And what I realized is explaining AI in very simple language really goes a long way because you take away that anxiety that a new product is coming in.

And we humans a little bit have this

I don't know if it's the right thing to say, but it's inertia of rest.

We like status quo.

We don't sometimes like change that disrupts our... So every time you build a new product that will change our way of working, yeah, there's inherent a little bit of anxiety.

Take that away.

Yeah, job becomes a lot easier.

Are you a good evangelist for AI?

So far it's working.

I think I can do better for sure.

Because it's about understanding what's the reason people sometimes might be reluctant to actually onboard or adopt a new technology.

And once you sort of understand that, then the anxiety goes away.

It becomes easier.

How many people work for Heineken?

I think the way we do it is we prioritize based on the size of the market and the potential opportunity.

Yes, if I had infinite resources, I would go everywhere within the Heineken company and do everything.

But we cannot.