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Surajit Ghosh

๐Ÿ‘ค Speaker
528 total appearances

Appearances Over Time

Podcast Appearances

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

So bring everyone along in common understanding, basic understanding of what AI does.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Not everyone needs to understand neural networks or algorithms, right?

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

But what we do is give them a handheld device and an app, which is driven by AI, play with it, have fun, see how it changes your life.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

And once you start liking the product, liking the UI, UX, then you start getting more.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

And the insights also tell you the story because once you start getting the value,

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

I am not having to pitch my models anymore.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

The sales reps and the markets, they are pitching on behalf of us.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

And that's such a good place to be.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

How were they aware they were?

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

They realized a few things, that they were visiting customers just because they had to visit, because it was in the schedule.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Now they go there and they find out, well, wait a minute, I never tackled this big problem that was not being addressed.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

And they solved it.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

And the customer feedback also comes back saying, we are really happy.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

So for all these products, we get the feedback, not just from the sales reps, but also for the customers.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Do you really like the recommendations we are giving you?

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

And that's the best validation you can think of because that's first-hand feedback.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

It's a little bit more complex than that.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

But usually it's rank ordered in terms of which one is the biggest problem that needs the most amount of time.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

That's how it's rank ordered.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

But sometimes you can also override the model, right?