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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
So bring everyone along in common understanding, basic understanding of what AI does.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
Not everyone needs to understand neural networks or algorithms, right?
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
But what we do is give them a handheld device and an app, which is driven by AI, play with it, have fun, see how it changes your life.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
And once you start liking the product, liking the UI, UX, then you start getting more.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
And the insights also tell you the story because once you start getting the value,
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
I am not having to pitch my models anymore.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
The sales reps and the markets, they are pitching on behalf of us.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
And that's such a good place to be.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
How were they aware they were?
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
They realized a few things, that they were visiting customers just because they had to visit, because it was in the schedule.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
Now they go there and they find out, well, wait a minute, I never tackled this big problem that was not being addressed.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
And they solved it.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
And the customer feedback also comes back saying, we are really happy.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
So for all these products, we get the feedback, not just from the sales reps, but also for the customers.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
Do you really like the recommendations we are giving you?
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
And that's the best validation you can think of because that's first-hand feedback.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
It's a little bit more complex than that.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
But usually it's rank ordered in terms of which one is the biggest problem that needs the most amount of time.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
That's how it's rank ordered.
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Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
But sometimes you can also override the model, right?