Surajit Ghosh
👤 SpeakerAppearances Over Time
Podcast Appearances
You also give...
options to people, you don't have to all the time 100% follow the recommendation.
If you have some urgent priority, you can override that.
That's also possible.
It could be.
So it's always about innovation.
Then you think, okay, today we go and solve the problems that have already happened.
What if we solve the problems that are likely to happen?
That would be the next step.
So this customer hasn't been very active for a while.
There's a high chance that that customer might churn out of Heineken.
So what actions can I actually recommend to make sure?
And we do this, by the way, we also gather a lot of customer feedback.
and complaints and feedback.
And we use LLMs to extract and glean information.
Okay, what are the real pain points?
What's the theme and the topic that needs to be addressed?
And once you do that, then also you can prepare ahead of time.
We're already there, by the way.
When I say 2.0, we're already testing it.