Surajit Ghosh

You solve problems or you try to solve problems before they even occur.

So I think that's a little bit of a 2.0.

Then we have to see what else we can do with it.

Yeah, so I think good to give a little bit of context.

Heineken started this digital transformation journey in 2020, formally, but the tech was already there.

We had our systems, platforms, data, everything was there.

So all the IT for IT systems is where IBM was partnering with us from the get-go from 2013.

And it's a very longstanding partnership because as we found the tech is evolving, our partnership also kept evolving because we need to keep up to the speed.

So it was more of an IT for IT systems, cybersecurity, platform, data, incident management, service level, you name it.

All of that IBM was supporting us, both in terms of hands-on and also in terms of strategy to create it together.

But that also evolved, like I said, when we went into this digital transformation journey in 2020,

Then we started building this digital core, which is the central nervous system, software system of Heineken.

That's where IBM is really partnering with us and helping us not just shape the whole thing in terms of building it hands-on, but how do we strategize that so that it lands well?

So that's, yeah, it's a long-trusted partnership.

I think we are going to go a long way together.

So the IBM people who work with you, are they on-site?

There are some on-site.

There are some teams in India, some teams spread across the globe.

But for tech, I think the location doesn't matter.

But you still need people on-site to actually talk with the business and really understand what the problem is.