Surajit Ghosh

So those interactions are also very important.

Let's say iPhone, right?

It's a central...

platform, but you can download thousands of apps there and all of them, once you download, seamlessly integrates with the system and you don't see any difference.

This is the same thing.

So what we want to build within Heineken is a central software system, which the old school way of saying it is the ERP, enterprise resource planning.

It removes the fragmentation of different platforms, brings it all together.

It makes sure all the business applications within supply chain, commerce, finance, HR, all in one place and coordinates them, everything, orchestrates them

The benefit of doing that is two.

One, across the value chain, you have one way of doing business because everything is standardized.

But we also have multiple markets globally.

Across the multiple markets also, it becomes one way of doing business.

So it's both ways.

And once you standardize it, we can embed new apps

which will seamlessly integrate.

And then you just keep scaling further.

Can we scale very quick?

And having the digital core will really help us scale because the value from AI and insights is not just building one product in one place.

It's how quickly can you scale it?

And are you still building it, or is it an ongoing thing?