Suzanne Vernizza

So far, it looks like advertisers have been much more aggressive this year, especially with TV advertising.

Over the past nine weeks alone, we've seen a 13% jump this year compared to a year ago, which is astounding given that most advertisers aren't even spending a lot on TV, and that's where they're pulling money away from on budgets to push to social media.

And that's just a fraction of what's happening out there.

Retailers alone spend about 4% more on digital ads just from November 1st to December 1st.

seventh.

And that's up to about 5.8 billion.

So you can just imagine how many ads people are getting bombarded with that have a holiday theme to them.

The one other area that I'll tell you, email.

ProtonMail just sent out a survey, which is kind of have a staggering stat in it.

50 retailers that they looked at generated 42 billion emails.

in a 28 day period.

So you could say it's a pretty aggressive advertising pace that we're in this holiday season.

Sure.

Remember, everybody's looking to get a piece of the holiday spending.

So food manufacturers, retailers, clothing, electronics.

They got an early read and realized that people were already wildly worried about inflation and the price of goods even before the tariffs hit.

So what happened was they got a good signal early when lots of survey work was done and talking to consumers and they found out that consumers were actually going to start earlier looking for bargains and they needed to figure out as a consumer, how do I spread out the cost of my holiday shopping across a longer time period and therefore go earlier and

look for the bargains and hopefully save some money.

Despite tariffs, despite the fact that we think people are worried about spending, the estimates are showing that consumers are going to spend a trillion dollars this year during the holiday shopping season.

And that's a record.