Suzanne Vranica

We've seen probably everything.

There are a few surprises.

Companies can spend up to $50 million just to create the spot.

If you include CGI, celebrities, you're going to see tons of celebrities.

And we've seen this as a trend for the last five years.

We've seen probably everything.

There are a few surprises.

Companies can spend up to $50 million just to create the spot.

Every year there's a big category that comes out, and this year it's going to be the AI Bowl, definitely.

If you include CGI, celebrities, you're going to see tons of celebrities.

You've got Anthropic that's making their Super Bowl debut.

OpenAI is expected to air a spot.

And we've seen this as a trend for the last five years.

Microsoft is going to be pushing Copilot, so that's a lot.

Is it new that these companies are getting in on advertising like this?

Over the last two years, there has basically been an ad battle that's starting to form.

They're pouring billions of dollars into creating these companies, and now there's a death match going on for users because they have to make sure that users know which products

Every year there's a big category that comes out, and this year it's going to be the AI Bowl, definitely.

Do you like chat GPT?

Do you like Claude?