Suzanne Vranica

You've got Anthropic that's making their Super Bowl debut.

And so it's name recognition, and there's nothing better for name recognition in today's world than the Super Bowl Sunday.

OpenAI is expected to air a spot.

You're going to get 100 million viewers typically, and you can look back in history, and companies have launched successfully year after year on the Super Bowl.

Microsoft is going to be pushing Copilot, so that's a lot.

Is it new that these companies are getting in on advertising like this?

Over the last two years, there's basically been an ad battle that's starting to form.

Do the ads have to be good?

The ads have to really be good because there's so many competing for attention, right?

They're pouring billions of dollars into creating these companies, and now there's a death match going on for users because they have to make sure that users know which

And so if they're not good, you're going to get negative stories the next day or worse, no one's even going to remember them.

So there's a big competition on whose are going to be the most creative.

Do you like Chatbot?

Do you like ChatGPT?

Do you like Claude?

And so it's name recognition and there's nothing better for name recognition in today's world than the Super Bowl Sunday.

And like that's why you see lots of companies putting multiple celebrities, hoping that helps them stick out.

You're going to get 100 million viewers typically and you can look back in history and companies have launched successfully year after year on the Super Bowl.

They are not in most cases.

What they're using AI for is like the research or to brief their agencies or some of the grunt work that happens.