Suzanne Vranica

Do the ads have to be good?

The ads have to really be good because there's so many competing for attention, right?

Obviously, we've seen lots of companies put AI creative out there, and it doesn't look great in many cases.

And so if they're not good, you're going to get negative stories the next day or worse, no one's even going to remember them.

That's the future, there's no doubt.

But right now, people are using it on the back end more than the front end.

So there's a big competition on whose are going to be the most creative.

And I think Super Bowl, no one wants to risk the millions of dollars that it costs with people being upset about what it looks like.

And like that's why you see lots of companies putting multiple celebrities, hoping that helps them stick out.

They are not in most cases.

What they're using AI for is like the research or to brief their agencies or some of the grunt work that happens.

Obviously, we've seen lots of companies put AI creative out there, and it doesn't look great in many cases.

That's the future.

There's no doubt.

But right now, people are using it on the back end more than the front end.

And I think Super Bowl, no one wants to risk the millions of dollars that it costs with people being upset about what it looks like.

There's no law in terms of what they have to say, but there are self-regulatory standards.

There's no law in terms of what they have to say, but there are self-regulatory standards.

Like when you do an ad...

You have to be honest and you can't make claims.