Suzanne Vranica

Like when you do an ad...

You have to be honest and you can't make claims.

But if you think about AI, there are legal ramifications because if you're a beauty brand and your person that you're showing with the hair is done with AI, then that's actually a false claim in many lawyers that I've spoken to's opinion.

But if you think about AI, there are legal ramifications because if you're a beauty brand and your person that you're showing with the hair is done with AI, then that's actually a false claim in many lawyers that I've spoken to's opinion.

The conversations that are happening at the tops of these companies to figure out as we move into this and we use it, what are the legal ramifications?

The conversations that are happening at the tops of these companies to figure out as we move into this and we use it, what are the legal ramifications?

Where can we get into trouble?

And that's what's happening right now before this thing really takes off.

Where can we get into trouble?

And that's what's happening right now before this thing really takes off.

When you set out to do an ad, you want to brief all the constituents.

When you set out to do an ad, you want to brief all the constituents.

You want to put out a brief that says, this is what I'm looking for.

You want to put out a brief that says, this is what I'm looking for.

You've got AI doing all of that grunt work right now.

You've got AI doing all of that grunt work right now.

You've got AI doing production work.

You've got AI doing production work.

We used to have storyboards.

Now you can get AI to basically create an ad.