Taj Adhav

No, I was frankly kind of lost.

I did some consulting gigs, started my own businesses, lived in other parts of the planet, came back, and Lee's Cake was started really kind of over a cup of coffee at a diner because I just was kind of looking for what's my next gig.

It turns out there was this massive unserved market that we've invented.

We've created a whole new category that we're going after.

And frankly, it's kind of based on this simple idea that everybody in business owns or leases commercial real estate.

Where's the app for that, right?

And so while LeaseCake is this operating system for lease management, we're also really an OS for location management, primarily for tenants of all different types and sizes.

Yeah.

So basically, whether you're in the franchise business, you're a corporate tenant, whether it's retail or office or in private equity, the use case is there's tools like property management, facility management.

Those are traditionally geared for landlords.

Location management is a new domain.

So in your example, whether you're a franchisee or a franchisor,

with thousands of locations, the things that matter to you most are typically the things that can potentially blow up and you're not looking at the details.

Within a commercial real estate lease, there are a hundred different things that could potentially trip you up.

One of the most obvious is missing a renewal option.

The others are dates that are specific to

when a personal guarantee should expire, or do you need to get permission from a landlord to sell your locations?

All of those kinds of things are really buried in a piece of paper that sits in a drawer that no one looks at until it matters.

So we've created a cloud-based system that puts all that information in a very easy-to-use application and provides proactive notifications as well and team collaboration.

Yeah, so we're based on a per-lease model.