Taj Forer

It was $160 million, which is the size of many IPOs.

Well, I come out of the creative industry, studied art in undergrad and in graduate school.

So that's definitely my background.

Yeah, so we are a cloud publishing company for rich media branded content, servicing branded storytelling, brand newsrooms, native advertising, branded and sponsored content.

That sort of simplifies multiple facets of the process for building, deploying, and then analyzing engagement with associated content.

So we operate with a SaaS model.

We sell commonly enterprise licenses to corporations and media companies.

So, it's a hybrid.

I mean, we talk about Fable's core product offering, of course, being the technology platform, which is monetized solely through the SaaS subscriptions.

On top of that, we have a technology-enabled services group, the Fable Content Group, which does facilitate...

Content strategy, content development, creative services, and associated executions inside client accounts or alongside the client, depending on the need and the sophistication of the in-house teams.

And then we have a targeting and distribution offering as well, which is an add-on service for native distribution, content discovery, social distribution, etc.

And then for our B2B clients, we provide qualified lead generation against the content that they're building and deploying with our platform also as an add-on service.

So core technology being the platform itself, SaaS, and then add-on services sort of enabled by the technology.

Yeah.

So, I mean, it really depends on the enterprise, of course.

I mean, when we sell into a really large brand portfolio, you know, we're talking about, you know, multiple brands operating on the account to give you some framework.

We typically charge a 60K annual SaaS fee per group using the platform.

That's exactly right.

And we also differentiate between brand marketing and product marketing groups.