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Taj Forer

๐Ÿ‘ค Speaker
148 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

So it may be that the platform is leveraged as an end-to-end solution, supporting marketing organizations inside the enterprise, building all of the branded microsites and associated marketing deliverables, landing pages to drive registrations or leads against customers.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

and then use the platform for the creation of responsive cloud-based deliverables for sales enablement and training materials all the way through post-campaign reporting.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

So the platform is really robust.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

It is a full soup-to-nuts offering that can be used for either a branded lifestyle storytelling content section of the .com or an entire enterprise's

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

you know, web-based content creation needs.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Yeah, absolutely.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

I mean, I've been an entrepreneur my whole life.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

I mean, I came, I sort of started several small businesses when I was a kid.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

I went to school knowing that I wasn't just going to take a nine to five job.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

I was fortunate to meet a dear friend of mine and my collaborator now for 15 years in business, Michael Itkoff.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

We founded our publishing company right out of college, literally like a classic startup story out of the dorm room.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

It was a print media company playing in the luxury market.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

We scaled that brand from a print magazine into a full blown art book publishing company globally distributed globally.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

uh, celebrated in the art and design and sort of coach her market.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Um, and then inevitably we began exploring, you know, incrementally exploring revenue opportunities in digital as a publisher that had access to really high value content and a pretty significant audiences.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

And we, through that process, saw how broken the digital tools were for the creation and distribution.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

I'm sorry.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Oh, what year?

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

So to date myself, yeah, I graduated college in 03.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

That's when we started our previous company.