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Taj Forer

๐Ÿ‘ค Speaker
148 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

We have a lot of product people.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

We've got a sales and biz dev team totaling seven.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

And then we've got a product and design team that effectively comprises the rest of the company.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

So we're very...

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

product focused and we're a mean and lean group.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Yeah, that's a good question.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Yeah, I mean, I guess all paths lead to Rome, right?

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

So we try to maintain an 80% profit margin on our customer accounts.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Let's put it that way.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

And then we also do...

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

a really good job of incenting our biz dev and sales team to, you know, align against a win.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

So we provide commissions to everyone that's doing BD and sales for us.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

And, and, and we provide additional sweeteners for, for the larger accounts so that if there's attribution and we drive, you know, significant growth inside those accounts that, that attribution, you know, originated with the rep, you know, that, that, that brought that account in.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Oh no, it's much better than that.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

No, I mean, I'm just saying you're much better.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Well, no.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

I mean, we try not to spend more than $20K acquiring a $60K account.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Got it.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Perfect.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Oh, man, it changes.